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Response 3: What tools will you use to rmasure your event's impact on tourismf? Rease be specific and provide examples. <br />Measuring Results* A. The Yakima River Canyon Bird Fest is a date specific event. <br />B. Pre -registration will be required for events, lectures, and field trips. We can track <br />attendee information this way through our online ticket sales. <br />In addition, Yakima River Canyon Bird Fest headquarters will be located at Helen <br />McCabe Park and everyone attending the event will be required to check in, <br />receive their event materials, and in this way, we will be able to track attendees' <br />destinations and overnight stay statistics. <br />We will conduct an in-person survey in 2019 in order to increase survey responses <br />and get direct overnight stay data. We have found that our online surveys are not <br />well -responded to (we believe that this is due to the older age of our event <br />attendees). <br />We are constantly refining our advertising methods. Our partnership with Living <br />Bird Magazine will begin earlier, and add print to their digital presence. They will, at <br />the conclusion of the publishing/financial cycle, provide the data which will <br />demonstrate their effectiveness. <br />C. We have a link to the Chamber website, provide Chamber materials in the 'go <br />bags' for every participant, and provide the hotel registration widget on our festival <br />page. <br />In 2019 we will strive to improve the event and increase attendance through <br />appropriate adjustments to the information gathered. <br />Survey questions may include: <br />-Zip code of residence? <br />-Staying the night? <br />-With a friend or in paid accommodations? <br />-Best part of the event? <br />-What would you change? <br />-What would you like to add? <br />-Did you think the event was well organized? <br />-Will you attend next year? <br />-Will you invite friends to attend with you? <br />-Is there a band you recommend that you would travel to see? <br />-How did you hear about this event? <br />-What is the best way for you to hear about events like this? <br />-Will you spend any extra leisure time exploring Ellensburg and <br />Kittitas County? <br />We will have a supply of helpful publications, maps, and event <br />schedules provided by the Chamber/Visitor Center <br />2500 character limit <br />Response 3 A: A. Is your project/event year-round or is it seasonal or date -specific? <br />Measuring Results* r Year Round r Seasonal r Date Specific <br />Your selection here should be supported by the dates you provided above, in the Reject or Event Information section. <br />