LT-2019-011-Western Art Association

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Response 3 B: B. What strategies will you errploy to assure you are attracting tourists frornat least 50 rriles away? Measuring Results * Over 50% of our direct mail lists are addresses outside of Kittitas County and over 50 miles travel distance (one way). Our TV commercial covers areas in Washington, Oregon and Idaho. Magazine ads, i.e.: Western Art Collector, Art of the West, True West are received directly from the publisher via subscription mailings 2500 character limit Response 3 C: C, What strategies will you use to assist in marketing all of NUitas County as a tourist destination with your Measuring Results * event/project funding request? We advertise locally following the seven and ten day rules. The direct mailing we send includes other things to do in Kittitas County such as golf, hiking, fishing, other events during the year. Our website links to other organizations for further information. The two logos, My.Ellensburg and Live Life in Color logos are on all our mailings, rack cards, TV commercial, newspapers, magazine ads, online and social media and website. 2500 character lirrit Application Questions: Part 3 41 Collaboration If your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? Collaboration* WAA has and will continue to expand our partnerships within the tourism industry in Kittitas County. We have obtained reduced room rates in exchange for advertising the business and placing their logo on our promotional materials. The Ellensburg Rodeo Royal Court appears at our Friday Quick Draw and Auction every year to assists in carrying the artwork for display to the audience, collecting buyer signatures and in spare time informing guests of the duties and royal court life and the Ellensburg Rodeo. We support the FBLA students of Ellensburg High School by enlisting their club members in displaying the artworks during the Saturday auction Each year we offer two local events, Ellensburg Rodeo Hall of Fame and Spirt of the West Cowboy Gathering the opportunity to have complimentary display booths at the show to promote their events. Western Art Association provides the auction staff for the Ellensburg Rodeo Hall of Fame Banquet and Fundraising Auction. We support the Kittitas County Fair Fine Arts division by selecting and supplying the "Best of Show' awards for artists in professional and amateur classifications. We have participated in the EDA's downtown Halloween candy distribution. 2500 character limit 51 Future Plans Please explain what plans exist to allow this project to become self-sustaining. Include any plans for ticket sales, event sponsors, and other cost -recovery models.