LT-2019-004-Chambser-Disney Institute

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Response 1: Leaders Can Inspire Excellence Project/Event Behavior speaks volumes. Lead by example, and committed employees who strive Description * to deliver exceptional service will follow. It is this approach to leadership that is responsible for the Disney legacy known around the world today. Leaders who purposefully nurture an environment of mutual trust and respect find they can create stronger employee performances, exceptional customer service—and ultimately better business results. When it comes to the business behind the magic, Walt Disney Parks & Resorts has always thought about things differently. You could say we "strategically focus" on the details that organizations may under manage --or ignore. Where others let things happen, we're consistently intentional in our actions. This insight allows us to maximize the opportunities to exceed Guest expectations. What's more, our core expertise is central to this system. Effective Leadership Is Proactive and Can Amplify a Common Purpose. Great leaders are able to affect positive change—and sustain it. They align their personal values and vision with those of the organization, integrating and prioritizing both company -wide and departmental values. The most meaningful way a leader can impress a shared vision upon others is to passionately and clearly articulate these ideas and personally shepherd them into practice. This is why the Kittitas County Chamber of Commerce is bringing such a course to Ellensburg in Spring 2019. We feel that such a brand in the center of the state we Wll be able to influence regional companies to set their travel to the area for this leadership course provide by Disney Institute. As set out in the RCW of the hotel/motel funds this event will promote business travelers from 50 miles or further to attend this accredited course with the Disney Cast members. We will hold the business leadership event on Central Washington University's campus for the shoulder time of year April 2019. We anticipate 200 registrations; with the course starting at 8:30 in the morning which will prompt overnight stays in our area hotels or accommodations. For this particular funding request we are seeking the following use of funds: inital deposit for the course and promotions funding in the online channels of website marketing, search engine optimization, Pay -Per -Click Advertising, Content Marketing, Email Marketing, Social Media Marketing, Mobile Marketing, and Video Advertising. 2500 character linit List of Intended Use of Funds* Program Deposit Fee -Disney Institute Online Marketing -website marketing, SEO optimization, Content Marketiing, Online Marketing - Pay -Per -Click Advertising, Content Marketing, Email Marketing Online Marketing - Social Media Marketing, Mobile Marketing, Video Marketing 21 Projections of Increased Tourism Please provide the following estimates of how any money received will result in increases in the nAnber of people traveling for business or pleasure on a trip: 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections.