LT-2019-005-Kittitas Co Historical Society

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Response 1: This project is designed to increase tourism, attendance, and historical awareness Project/Event by continuing to apply new and exciting promotions through social media marketing Description* and website development regarding Kittitas County history. These funds will be used wisely to continue a new successful marketing and advertising campaign that was unveiled in 2018 geared toward tourism and the primary mission of our Museum through its events and activities. As a result of previous support through the Lodging Tax Grant, we have been able to fulfill expectations, increase attendance, and continue community outreach through advertising and in-house activities. In 2018, we continued our marketing in the Seattle -Tacoma and Portland, Oregon, areas, where an increase in the demographics and frequency of advertising reached new audiences for our events and activities. We plan to continue advertising in these areas for 2019, as well as reach out throughout the Pacific Northwest for specific events. Some of the funds will be utilized to inform individuals about our walking tours along with advertising our lecture series. These tours, which were unveiled in 2017, have proven to be very successful with nearly full registration. Attendees have travelled 1-2 hours based on zip -code data from the registration form, and even museum guests have also taken the opportunity to go on these tours, including international visitors, to learn more about the community. Our lecture series has reached an all-time high with standing -room only crowds. In 2018, we expanded our series from 5 presentations to 8 and increased the variety of topics presented. The number of attendees increased by 25-30% depending on the topic, and we had new attendees at every lecture. We also connected with presenters to provide digital -only presentations, which will begin this coming winter. Some of the funds will be used to highlight special events and activities happening throughout the year. The Museum will continue promoting its exhibit schedule and general programming as well through the advertising, connecting to these new events and activities. The exhibits also tie to other area museums, historic sites, and events, which add experience and exploration of the community to a visit, and are rotated monthly. A small allotment of the funding would be used toward updating our website as events and programs are announced. 2500 character limit List of Intended Use of Funds* $12,500.00 Online Advertising $1,000.00 Radio marketing $500.00 Press release writing and distribution fee $250.00 Website Updates $125.00 Event flyer design and printing costs 21 Projections of Increased Tourism Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections.