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are targeting a demographic already predisposed to visit the museum. These individuals are <br />already interested in history and are more apt to visit the museum and local attractions. By <br />producing the advertising, we will be able to add more information and an overall access and <br />view of the museum to the advertising which may attract more visitors. <br />With a program building on the success of social media marketing, we can increase visits to the <br />museum, Ellensburg, and Kittitas County. By the increased attendance and gift shop sales, along <br />with possible museum memberships, this will provide further sustainability and allow for the <br />museum to host a wider array of events, public programming, classes and educational <br />opportunities, exhibits, and more, as well as draw many folks in from throughout the Pacific <br />Northwest. At present, we have had success in drawing visitors to our events from the Tri - <br />Cities, Renton, Spokane, northeastern Oregon (Umatilla area), and Wenatchee. <br />1 ALL CA TEGORI,s <br />QF MUSEUM <br />USE <br />%2018 <br />Total by <br />2 <br />2017 <br />2018 <br />Month <br />3 January <br />223 <br />336 <br />5069 <br />4 February <br />612 <br />672 <br />8688 <br />5 March <br />388 <br />551 <br />7538 <br />6 April <br />1266 <br />598 <br />11053 <br />7 May <br />533 <br />675 <br />11150 <br />8 June <br />594 <br />751 <br />11448 <br />9 July <br />783 <br />814 <br />14041 <br />10 August <br />720 <br />824 <br />11501 <br />11 September <br />839 <br />1,724 <br />8924 <br />12 October <br />1242 <br />14257 <br />13 November <br />389 <br />7843 <br />14 December <br />401 <br />7255 <br />15 Totals r 7990 5221 118767 <br />Count <br />1 <br />2 Ordinary Income/Expense <br />3 Income <br />4 50102 - Gift Shop Income <br />7 150105 - Donation box <br />8 50106 - Membership Dues <br />11 50113 - Contributions & S Donations <br />Av <br />282- <br />483 <br />419 <br />614 <br />587, <br />603 <br />739 <br />605 <br />496 <br />792 <br />436 <br />403 <br />6251; Fig. 1 Snapshot of Museum Monthly Attendance <br />Fig. 2 Snapshot of Museum Actual v. Budget for 2018 <br />%2018 <br />2018 <br />Thru <br />Thru <br />$ <br />% <br />budget <br />Budget <br />9115118 <br />9115/17 <br />Change <br />Change <br />spent <br />S <br />2,000 <br />3,827 <br />1,897 <br />1,930 <br />102% <br />1,31% <br />$ <br />3,500 <br />2,894 <br />2,730 <br />165 <br />6% <br />839 <br />$ <br />5,500 <br />4,179 <br />4,543 <br />-364 <br />-8% <br />76% <br />S <br />750 <br />3,045 <br />1,821 <br />1,724 <br />67% <br />406% <br />Fig. 2 Snapshot of Museum Actual v. Budget for 2018 <br />