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Response 3 B: B. what strategies will you employ to assure you are attracting tourists fromat least 50 miles away? <br />Measuring Results* We currently keep a daily count of visitors, and we compare the visitor count each <br />year to previous years to help give us an understanding of the success of our <br />campaigns and areas in need of improvement. The museum also has a register <br />book that shows the extent of our geographical draw and method of hearing about <br />us. We will contact those who leave their email addresses to complete a survey <br />relating to their recent visit. Information will include whether they stayed overnight <br />and if so, where they stayed. <br />Our social media accounts and website also have options to track insights and <br />demographic data. By comparing information from past years to the present <br />campaign, it will give us an understanding of whether the campaign is working. In <br />reviewing the 2018 campaign, advertising of a lecture resulted in a 48% increase in <br />attendance, and most had indicated they had learned about the lecture online <br />(through social media or the website). Of the increased numbers, 17% were from <br />50+ miles. <br />Our website also collects information when individuals register for the walking tours. <br />We collect zp codes and email addresses, and send a survey upon the completion <br />of the event. The survey includes questions about their visit including where they <br />are from, if they stayed overnight in Kittitas County, and where they stayed. <br />By reviewing the data, we can ascertain that we are actively attracting tourists from <br />at least 50 miles away through our advertising. <br />2500 character lirrit <br />