LT-2019-001-Gallery One - Laserfiche WebLink

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Response 3 B: R What strategies will you errploy to assure you are attracting tourists from at least 50 niles away? Measuring Results* Lodging Tax Funds Use Our strategy is five -fold: 1) Print advertising with other arts organizations around the state that cater to arts audiences; 2) Expansion of distribution of Gallery One produced print materials to addresses outside of 50 mile radius.; 3) continue NWPB advertising; 4) Google Ads; 5) Exhibit artists from outside of the area drawing them and their audiences 1. Print advertisement - $6,000 Advertise at other arts events such as Artist Trust auction, Museum of NW Art in LaConner, Art at Work in Tacoma, Bellevue Arts Museum. These opportunities are very low entry and give direct exposure to self selected arts audiences. 2. Print Material Distribution- $2,000 Expansion of Gallery One printed materials to the 1462 addresses on mailing list outside of the county. Estimated $250/ mailing x 8 mailings to signature events and quarterly newsletters 3. Radio Advertisements - $5,000 - Continue radio advertising statewide to reflect the demographic of our exhibiting artists. The NPR Listener is 2.5-3 times more likely to attend an art gallery or art show than the average radio listener. Two thirds of listeners are between ages 35- 64. NPR Listeners have a median household income of $92,900; US average is $59,400. 4. Google Ads - $2,000 - With an increase of online traffic and annual traffic of 17,038 we think there is potential to increase our audience. 5. Exhibition Support - $5,000 Experience shows us that when we exhibit artists from outside communities (such as Tri -Cities, Montana and Seattle), it draws their audiences as well. In order to draw more popular artists and create a more diverse exhibition calendar, we seek funding to support the transportation of artwork and the artists' stays. Examples for 2019 include: - The 20th Anniversary of Paint Ellensburg - Artist expenses for exhibits General Marketing in Addition to Lodging Tax Funds Use In addition to the above strategy, Gallery One also uses our website, social media and other print materials to market our programs. We have an email list of 2,843 and we have All-Star status because of our open rate. We have a general advertising budget of $3,000 and then each event has it's own budget that includes marketing or advertising included in it's individual budget. 2500 character limit Response 3 C: C What strategies will you use to assist in marketing all of Kttitas County as a tourist destination with your Measuring Results* event/project funding request? 1. Gallery One will follow the guidelines and requirements for advertising expenditures of Lodging Tax funds. 2. In addition we will place the logos on our website year-round and continue to link to other destinations on our visit us page http://vmw.gallery-one.org/visit-us/. 3. Please see the extensive list of collaborations and partnerships with other organizations which includes the use of our facility for major events (JIV, Brewfest), co -promotion of activities and value added content. 2500 character lint Application Questions: Part 3 A