LT-2019-003-Jazz in the Valley - Laserfiche WebLink

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Future Plans* For majority of past 21 years, we have been financially in the black and were able to accumulate reserves. Unfortunately in the past several years because of expenses going up and our attendance diminishing, we have had to dip into those reserves. As a result, become self-sustaining has been a major focus for our board. For example: - In 2016 we experimented with expanding the types of music to attract a bigger audience .... which worked. - In 2017, we experimented with a change in ticket pricing, which assisted us in partially overcoming some additional costs such as the new City admissions tax - - Last year,with a major change in board members, we embarked of developing a five year business plan. A major focus was to attract more major festival sponsors by reassessing what that might look like for them. This we accomplished, moving from two sponsors in 2017 to five in 2018 including KVH which sponsored Sunday's performances as a free concert to festival goers and our community. We also reduced our costs by reducing the number of venues to eight from ten. Subsequently, this is the first year since 2013 that we covered all expenses, and ended with a small surplus for the next year. We also changed some of our advertising strategies and will be assessing what was most cost effective. Our newsletter is still in it's infancy,but we already see the potential of expanding our message. CWU is committed to having a Jazz Camp the week prior to the festival. We will be working with them to see what other mutually advantageous opportunities exist. One of our biggest concerns is whether we will still have access tho the Rotary Pavilion after this year and if not, figuring out what other option there are for us. The Festivals biggest contribution comes from our board members and the approx 150-200 community volunteers that work to set up and put on the festival, Keeping them involved and attracting new people to help is also a focus for us. 2500 character lirrit Application Questions: Part 4 61 Additional Information Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your project and its benefit to tourism. Additional Information - This will be our 21st year offering the festival and every year festival board members have done informal surveys of the restaurants and motels. The feedback we have received indicates this is one of their busiest and best weekends during the year. We know we are not the only reason but certainly help. - The festival has no paid staff other than limited ticket booth staffing during the festival, security officers, and the musicians along with the sound techs. Volunteers are our lifeblood. This festival is truly a community effort. Attached is a brief history of our journey: See Exhibit E. 2500 characterlirrit Supporting Documents You rray upload any supporting docurrents such as graphs, images, diagrarm, rrarketing rraterials, etc. Exhibit_E-Additional_Info.pdf 139.95KB Exhibit_B Analytics.pdf 669.85KB You are allowed to submit up to 3 single page (US Letter) documents in JPG, PDF or 11FFformat 71 Previous Lodging Tax Grant Information