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4.4 Enhancing the Visitor Experience <br />-1.f.1 Relocate visitors' center to the core of downtown. <br />Ellensburg should explore the possibility of a visitors' center in downtown. The Wells Fargo <br />Drive Thru could be an ideal location for such a facility as it is in the heart of the community, <br />offers "storefront" convenience, and could also provide public restrooms in the center of <br />downtown. <br />4.4.2 Imple1Mnt thorough wayjindlng signs. <br />In the most general sense, wayfinding is the process by which we navigate the world. Whether it <br />is our daily commute or a journey to an unexplored locale, we rely on cues, habits, patterns. <br />landmarks, and verbal and visual directions to establish and confirm a working knowledge of our <br />environment. <br />A community wayfinding system takes these cues and creates a seamless system of signs, kiosks, <br />and markers designed to guide visitors to destinations, remind residents of local offerings, <br />facilitate community engagement, and achieve community-specific goals. A wayfinding system <br />typically features various sign types including gateway signage, directional signage, parking <br />signage, pedestrian signage, as well as maps and information guides. <br />A typical wayfinding system utilizes a community's marketing brand graphics and includes <br />gateways, vehicular and pedestrian directional signage, street banners, district and parking signs, <br />building markers, and informational kiosks. Ellensburg has some dated wayfinding signs that <br />are difficult for the motorist to read and reflect older graphics for the community. Furthermore, <br />these signs only begin to appear once a visitor is already in downtown. <br />It is imperative that Ellensburg implement a complete wayfinding plan along with a phased <br />implementation plan to curate the visitor experience through downtown. Examples of <br />wayfinding from ~other communi are shown below in Figure 12. <br />~ .. -.... <br />r·~, -------·- <br />" <br />-i:;:.-_ --- <br />.. ~~ ., ...,.. ":'" .. ,--, •·. :'" <br />r· • <br />' I <br />I <br />! <br />I T <br />I ~ <br />:1 = =-.. ,,.. . =-~L : =....., .---;; e:....;. :! -=---. s==::--==-:; <br />' .... • , ....... _, ..... ._._ •• .s .... ~ .... ~. ·-:· --··•~.•--,.~~~: .! <br />Figure 12: Example ofWayfinding Plan from Greenwood, SC <br />37