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nearly one fifth of atl sales in Ellensburg occurs at gasoline stations. When taken out of the
<br />equation, Bllensburg's leakage increases dramatically from $21.5 million to a substantial $129.4
<br />million. If the community were to capture just a portion of tltis leakage, it would support
<br />additional and expanded retail opportunities both in downtown Ellensburg and throughout the
<br />City.
<br />2.3.2 DetaUed Retail Market Opportunity Tables
<br />Section 2.3.1 explores the retail trade patterns in aggregate, the tables on the following pages
<br />explore the individual retail categories where Ellensburg is leaking and gaining saJes in the
<br />primary trade area. This data should be used as an overall guide to retail market potential and
<br />should not substitute for detailed market research on the part of any business wishing to open in
<br />the area.
<br />Please note that some categories are subsets of larger categories. The numbers next to each store
<br />type represent the North American Industrial Classification System code (NAICS). The green
<br />columns represent the-consumer demand in the Ellensburg trade areas. The light blue columns
<br />represent the store sales for all retailers in the trade areas. The dark blue colwnns indicate the
<br />retail opportunity gaps and retail surpluses in each category. Numbers in parentheses indicate an
<br />inflow of dollars and numbers oui'Side of parentheses indicate market leakage.
<br />2015 Demand 2015 Sllppl)' ~My
<br />.Retail ~orea (COD111mer (ltetaO G ftlL_._ Exp.) SalM) .-... -.,,_
<br />Total Retail Sales & Bating. D1inkin1 Places 541,862,569 520,338 1429 21.Ji4..lll0
<br />EXCLUDING Gu Station, 482,337.089 352.9-tt2,944 129.394.l d
<br />Mot.or Vehicle & Parts Deal~ 1 119,940,737 88;007 ;79.3 t()32.9ok
<br />Aucomotive Dealen-4411 97.956,748 41,()68,070 SM"'611
<br />Odier Motor Vehicle Dealors-4412 13,651,653 t9 ~84.213 (f.J3Ml1,0)
<br />Automc>tive Pll'h/Accou./fires-4413 8,332.336 27;8",•50 fl9 .m 11 4)
<br />Fumiture & Home Furnishings Storos-442 10,215.203 J 1,028,224 (813.1)2 )
<br />Fumitme Sto~21 S,187,588 9.-169,029 (3.911.441)
<br />Home Pumi,bi.ng St.ores-4422 S,027.615 1,859,,195 s.-1.u,dO
<br />Eloctronics & Applianoea Stores-443 10,994,445 3,532.741 7,Ml,104
<br />"'Pl>liance, TV, Electronics Stores-44311 1,591,642 J,914,125 '16vrl., 7
<br />Household Appli.1t1ce.s Stotee-443111 1,468,794 429,331 I.0)f ,416
<br />Jwlio, TV, Elecll'Onicc, $torea-443112 7,122.848 1,414,787 • .638.061
<br />Computer & Software Store&-44312 2,174,486 1,618,616 15S ,l70
<br />Camera & PhotogJapbic Equip.-44313 228,317 0 l,21.3 17
<br />Buildioa Mate1ial, Garden Equip Storell -444 56,456.313 64,191,935 (9.7~l J J'lJ
<br />Building Material&. Supply-4441 47,348,958 36,461,642 l0.lli7.Jl6
<br />Home Ceaters-44411 19,297,564 9,921,954 9.36161 ·
<br />Paint & Wallpaper Stores-444 I 2 758,.201 911,187 (1$~}
<br />H.-dware Stotes-44413 S,132,541 10,970,538 16.ill7 991)
<br />Other Building Mat. Deal~-44419 22.160,652 14,6S0,963 1.509.619
<br />Building l\fat, Lwnberyardi-444191 8,589.161 5,479,525 ,,109,fU
<br />Lawn/Garden Equip/Supply ,torcs-4442 9,107.415 27,730,293 (U~21.1'11 )
<br />Outdoor Power Equip, Store,-44421 3,239,493 21,020,327 t 17-.?a lUl-4)
<br />Nur&ol}' & Gardon Cmtera-44422 S,867,922 6,709,966 .,. 2.0 )
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