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TABLE OF CONTENTS <br />1.0 Introduction ......................................................................................................................... 3 <br />1.1 Background .............................................................................................. -.......... , .. 3 <br />1.2 Study Scope ...................................................................................................................... 3 <br />2.0 Market Srudy ............................................................................................................................ 5 <br />2.1 Market Definition ................................................................................................... 6 <br />2.2 Trade Area Demographics and Market Segmentation ........................................... 9 <br />2.3 Retail Market Analysis ........................................................................................ 13 <br />2.4 Overall Market Observations and Conclusions ................................................... 21 <br />3.0 Physical Assessment ......................................................................................................... 22 <br />3.1 Background ............................................................................................................. 22 <br />3 .2 Existing Conditions .............................................................................................. 22 <br />4.0 Recommendations ............................................................................................................. 26 <br />4.1 Reinforcing the Center ......................................................................................... 26 <br />4.2 Expanding Success ............................................................................................... 31 <br />4.3 Connecting the Community ................................................................................. 35 <br />4.4 Enhancing the Visitor Experience ....................................................................... 37 <br />5.0 Conclusion ................................................................................................................................ 41