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Goal ED-3 Grow and sustain a quail/led workforce. <br />Policy A Coordinate with local high schools, higher education Institutions, <br />workforce development, vocatlonal rehabilitation, and local businesses <br />to train a workforce that Is prepared for emerging Job markets. <br />Program 1 Consider public/private sponsorship of entrepreneurial education. <br />Program 2 Encourage organizational partnerships that focus resources toward <br />increasing the employability of all citizens. <br />Program 3 Encourage student internship programs with local businesses. <br />Program 4 Diversify and expand the city's job base, with focus on attracting llving- <br />wage jobs, to allow people to work and live In the community. <br />Goal ED-4 Emphasize economic development of downtown as an economic, <br />tourist, retail, art and cultural, and event destination. <br />Polley A Promote access from Interstate 90 and create a desire to stop within <br />the central business area of Ellensburs. <br />Program 1 Establish land uses that recognize canyon Road, Main Street, University <br />Way, Vantage Highway, and Dolarway as entrances to our city. <br />Program 2 Expand and enhance the wayflndlng system to local businesses, city <br />parking, tourist facilities and attractions, and pedestrian paths. <br />Program 3 Encourage and support cultural activities and the arts and recognize their <br />contributions to the local economy. <br />Program 4 Consider an incubator in the downtown area. <br />Policy B Partner with local orpnlzatlons to Implement tha downtown economic <br />development plan. <br />Program 1 Encourage mixed uses In the downtown area to support increased <br />commercial and tourist activity, walkability, and housing options. <br />Program 2 Provide enhanced public gathering places downtown to encourage a <br />sense of place and community. <br />Goal ED-5 Embrace tourism as an economic development tool. <br />Policy A <br />Program 1 <br />Market Ellensburg's tourism opportunities by developing a marketing <br />strategy to address all tourism segments. <br />Advertise to targeted Interests at the regional, national, and international <br />level. <br />Cl1Y OF ELLENSBURG COMPREHENSIVE Pl.AN • ECONOMIC DEVELOPMENT o PAGE 131