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Identify what industry certifications are meaningful, <br />and partner with CWU to develoo/deliver. <br />Develop a workforce st"rategy that aligns economic <br />develooment and workforce ooals. <br />Offer incentives to businesses for workforce <br />education. <br />Utilities -energy, Identify and make public lnfonnation about area <br />water utilities (energy, water), and the option for single <br />load rates. <br />Actively promote one stop shop for electric, natural <br />gas, water, wastewater -all managed by the City of <br />Ellensbura. <br />Roads and transit Market central location of Ellensburg and ease of <br />road transoortation. <br />Promote transit system and interconnectedness in <br />the reoion. <br />Business friendly Research, itemize, describe business Incentives and <br />community how they work. <br />Rebrand Ellensburg as 'business friendly', as there is <br />a negative past history that continues to prevail in <br />certain conversations -inaccurate. <br />Resiliency Display,·tn marketing· materials, in words and visuals <br />how Ellensburg is the place for people to connect <br />and live. <br />Talk about the value of 'place' in lieu of fiscal <br />incentives which are short .term. <br />Natural resources Promote, in broad terms, natural resource availability <br />to all, and provide comprehensive information to a <br />business whose profits depend on having clean, low <br />cost water. <br />Taxes Continue to monitor property, sales and lodging <br />taxes, and promote Ellensburg's position in the <br />context of Washlnaton state. <br />Pursue tax incentives such as Market Tax Credit and <br />the new Oooortunitv Tax Zones. <br />Schools Locate nuggets of success in the K-12 system that <br />would be meaningful to share with new/existing <br />businesses. <br />Build a partnership with ESD in support of workforce <br />develooment. and retalnina local talent. <br />Quality of life In an unreserved manner promote why businesses, <br />and the people who work at them, want to be In <br />Ellensburg.