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July 6, 2018 <br />Ellensburg Business Development Authority •workplan Framework -Detailed planning guide <br />/ Goal / Tasks <br />,..,,.,-----,,-,......,_,__..,,_ ....... --_,,._ -.. . - <br />2018 Quarter 3 Create marketing <br />strategies <br />Draft for Julv Board <br />meeting-completion <br />by August meetlr1g <br />• Define audience(s) and create a marketing identity for EBDA (e.g., GrowEbrg, <br />ChooseEllensburg) <br />• EvaJuate effectiveness and use of Zoom Prospector by GIS Planning <br />• Create narrative and marketing materials for Opportunity Zones <br />• Create 2-3 page briefing on the following (primary for our high-growth industries <br />requiring less fixed costs and need better trained labor): <br />o Available Workforce and Workforce Skills <br />o Technology Infrastructure <br />o Transportation Infrastructure <br />o Higher Education Resources-ls this Opportunities/Internships/Degrees? <br />o Quality of Life <br />• Indicates detailed plan available for implementation <br />;