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5. 0 Conclusion <br />In order for this plan to be successful, it must have specific responsibilities and a consensus as to how <br />those responsibilities will be implemented. Several points should be considered: <br />• The Downtowners will ultimately play a critical role in the implementation of the plan. lttrprimary <br />role will be as a facilitator between the .representative partners involved in this plan that comprise <br />the:group. <br />• This plan is very forward thinking and no one agency can cany the workload by itself. This <br />should include very specific actions strategies and realistic timeframes. An opportunity must be <br />made to pair attainable goals with responsible parties while also identifying funding strategies for <br />each task. <br />• A Downtowners "summit'' should be held every year to evaluate the progress of this effort and <br />share it with partner stakeholders and the public. <br />The attached "Strategy Board" summarizes all of the projects and recommendations included in the <br />Market Study and Strategic Plan for Downtown Ellensburg. The board is designed as a working <br />document for benchmarking and ongoing evaluation of the implementation process. Each <br />recommendation that is presented in brief on the strategy board is supported in recommendations <br />above. <br />5.1.1 Stratl!gies and Visions <br />Each of the plan strategies and visions are outlined in the strategy board. It is impo~t to remember <br />the ultimate marketing and development strategies that each project supports. Of course, each of these <br />strategies is linked with one another, but failure to achieve any one goal does not negate the ability to <br />achieve others. <br />5.1.2 Tune Frames <br />The projects are divided into three periods. The first series of projects are demonstration projects that <br />should begin immediately. For the most part, these arc simple projects that will be highly visible, have <br />significant impact and should be completed within the first year after the plan is adopted. The second <br />set of projects is labeled "next steps." Some of these are more advanced projects while others are <br />continuations of projects that began during the demonstration period. The next step projects should be <br />completed within the second and third year of the plan. The final steps are long term and forward <br />thinking. They may evolve into shorter term projects as opportunities present themselves. <br />The strategy board and its recommendations represent a "Jiving document" As time goes by and <br />implementation procet;:ds, some priorities will shift while other ones will arise. The implementation <br />strategy board should be evaluated periodicaDy and no less than annually. This evaluation process will <br />allow for finished tasks to be indicated on the board, for responsibilities to be shifted between parties, <br />and for time frames to be adjusted for individual projects. <br />Ellensburg has a tremendous track record of innovation and suecess. The ongoing commercial success <br />will depend on continued partnerships among many different groups. It is only through this continued <br />spirit of partnership and commitment to a vision that the recommendations in this study can be <br />successful. Fortunately, Ellensburg is poised to succeed in these efforts as it has in so many others. <br />41