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neatly one fifth of all sales in Ellensburg occurs at gasoline stations. When taken out of the
<br />equation, Ellensburg's leakage increases dramatically from $21.5 million to a substantial $129.4
<br />million. If the community were to capture just a portion of this leakage, it would support
<br />additional and expanded retail opportunities both in downtown Ellensburg and throughout the
<br />City.
<br />2.3.2 Detailed Retail Market ortunUy Tables
<br />Section 2.3.1 explores the retail trade patterns in aggregate, the tables on the following pages
<br />explore the individual retail categories where Ellensburg is leaking and gaining sales in the
<br />primary trade area. This data should be used as an overall guide to retail market potential and
<br />should not substitute for detailed market research on the part of any business wishing to open in
<br />the area.
<br />Please note that some categories are subsets of larger categories. The numbers next to each store
<br />type represent the North American Industrial Classification System code (NAILS). The green
<br />oolumns represent the consumer demand in the Ellensburg trade areas. The light blue columns
<br />represent the store sales for all retailers in the trade areas. The dark blue columns indicate the
<br />retail opportunity gaps and retail surpluses in each category. Numbers in parentheses indicate an
<br />inflow of dollars and numbers outside of parentheses indicate market leakage.
<br />2015Deoad
<br />2015 Supply
<br />%Opporwfiro
<br />l'nrtilt
<br />Retaiil5taree
<br />(COnE
<br />(gmv
<br />r'.wplurtirr
<br />C:alw,lrr
<br />RIS,)
<br />SInlef)
<br />Tota! Relarl Saks & Eatm& Dnmlwog Places
<br />541,862,569
<br />520,338,429
<br />21,521.140
<br />EXCLUDM Gas Staboirts
<br />452,337,089
<br />352.942,944
<br />129.39-045
<br />Moto' Vahwk & Patis Deelcm441
<br />119,940,737
<br />88,907,793
<br />9,02;9"
<br />7.1 1"
<br />Automotive Dealers -4411
<br />97,956,748
<br />41,068,070
<br />MA"4
<br />= r
<br />Other Manor Vehicle Deakts-412
<br />13,651,653
<br />19,984.273
<br />16.3320
<br />1;&.4%
<br />Aut4matrvePmWA=s/rues-4413
<br />9,332,336
<br />27,855,450
<br />f 194MI14)
<br />l; a
<br />FurnydnrB & Home P=181imgs Stom-442
<br />10,215,203
<br />11,028,224
<br />,4 13.a2 : a
<br />14�R_ir's.
<br />FuinrtmeStores- 421
<br />5,187,588
<br />9,169,029
<br />1=_illE_44,;
<br />Oe VF
<br />Kome Furm hung Stoma -4422
<br />5.027,615
<br />1,859.195
<br />3, IN
<br />11 (r.-fi
<br />Eleatomas& 4pplimmSwes-443
<br />10,994,4#5
<br />3,531741
<br />x,461,761
<br />:=.141
<br />4pphance, TV, Eiccomcs Stom 44311
<br />5,591,642
<br />1,914,125
<br />:: 4;'? g, e
<br />*' 0*
<br />Hougehold,Appiiatm+Stotes-443111
<br />1,468,794
<br />429.338
<br />;5h
<br />Radio. TV, Electramci Stores -443112
<br />7,122,848
<br />1^737
<br />:.a 6.06,
<br />Computer & Sottwatae SMrea 44312
<br />2,174,486
<br />1,618,616
<br />- c: VY!1
<br />7+ 49;a
<br />Camera & PhotWaphta F quip .44313
<br />220,317
<br />0
<br />Building Material, Garden Bgwp Stares 444
<br />56,456373
<br />64,191,935
<br />a. moa)
<br />BwWmg Marginal & Supply -4441
<br />47,34058
<br />36,461,642
<br />10-WJ *
<br />Hams CenbKs4"l 1
<br />19,297,564
<br />9,926,954
<br />9-wkafiv
<br />PaW & Wallpaper SWa, 44412
<br />758„201
<br />911,197
<br />(rtY
<br />Hardgratre Storrs -44413
<br />5,132,541
<br />10,970,538
<br />SAX%,W)
<br />Odier Building Mat Deafen -W19
<br />32.160,652
<br />14,650,963
<br />yA"W
<br />a `
<br />BuildmgWLumberywds-444191
<br />8,559.161
<br />5,479,57.5
<br />3.109:i36
<br />6X�,�
<br />Lavn Qardm EqurprSupply Store"442
<br />9,107.415
<br />27,730,2N
<br />(IAA22A ?
<br />W �".
<br />Outdoor Power Equip 5tore5-444+1
<br />3.239,493
<br />21,020,327
<br />t t7.728.i`?M)
<br />04S'1°•
<br />Nuismy & Garden Cenbe &4"22
<br />5.5679.2
<br />6,709,966
<br />11=32.3i'j
<br />114 1%
<br />14
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