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green) and 'Mainstream Families" (sky blue) each comprise 9% of households. Within each <br />Lifestage category, darker shades represent higher socioeconomic status, while paler shades <br />represent lower income levels. While Ellensburg has a large share of "Striving Singles" <br />households with medium and low socioeconomic status, this can be explained by the proportion <br />of college students that live in the community. <br />Descriptions and predicted characteristics of the most common segments in, Ellensburg are <br />included in Table 4. Columns include Lifestage, segment category, a count of households in the <br />primary trade area that fall into each category, as well as predicted household characteristics, <br />which include income, age, composition, housing tenure, educational attainment, employment, <br />and race. <br />k <br />i <br />� �IME]L!E'RICCE� f <br />� :.iYOIJIB ACF�NEIS <br />STRR MMM LES ' <br />j Rm umuATiawimrm <br />f 4 YOUPO ACCUMU0 <br />NOW MANSTREAM rAMlM <br />SUMMM PAM UM <br />A 19APPLUENT IMM hES75 <br />�+ ACOMMRhS,TIVEC1A9�dCSS !I! <br />CMMOL S ODLPLB <br />StEME OSEIMM [[ <br />3 <br />k <br />3'� E <br />Figure 3. Prbnary TradeArea PRI2ML age Segmemitedon (Source: Nielsent Clar&q, lack. <br />ffa <br />