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TABLE OF CONTENTS <br />1.0 <br />Introduction........................................................................................................................ 3 <br />1.1 <br />Background............................................................................................................ <br />3 <br />1.2 <br />Study Scope........................................................................................................... <br />3 <br />2.0 <br />Market Study....................................................................................................................... <br />5 <br />2.1 <br />Market Definition................................................................................................... <br />6 <br />2.2 <br />Trade Area Demographics and Market Segmentation ........................................... 9 <br />2.3 <br />Retail Market Analysis........................................................................................13 <br />2.4 <br />Overall Market Observations and Conclusions................................................... <br />21 <br />3.0 <br />Physical Assessment......................................................................................................... <br />22 <br />3.1 <br />Background...................................................................................I...................... <br />22 <br />3.2 <br />Existing Conditions.............................................................................................. <br />22 <br />4.0 <br />Recommendations.............................................................................................................26 <br />4.1 <br />Reinforcing the Center......................................................................................... <br />26 <br />4.2 <br />Expanding Success............................................................................................... <br />31 <br />4.3 <br />Connecting the Community................................................................................. <br />35 <br />4.4 <br />Enhancing the Visitor Experience....................................................................... <br />37 <br />5.0 <br />Conclusion........................................................................................................................ <br />41 <br />