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Goal ED -3 Grow and sustain a qualified workforce. <br />Policy A Coordinate with local high schools, higher education institutions, <br />workforce development, vocational rehabilitation, and local businesses <br />to train a workforce that Is prepared for emerging job markets. <br />Program 1 Consider public/private sponsorship of entrepreneurial education. <br />Program 2 Encourage organizational partnerships that focus resources toward <br />increasing the employability of all citizens. <br />Program 3 Encourage student internship programs with local businesses. <br />Program 4 Diversify and expand the city's job base, with focus on attracting living - <br />wage jobs, to allow people to work and live in the community. <br />Goal E04 Emphasize economic development of downtown as an economic, <br />tourist, retail, art and cultural, and event destination. <br />Policy A Promote access from Interstate 90 and create a desire to stop within <br />the central business area of Ellensburg. <br />Program 1 Establish land uses that recognize Canyon Road, Main Street, University <br />Way, Vantage Highway, and Dolarway as entrances to our city. <br />Program 2 Expand and enhance the wayfinding system to local businesses„ city <br />parking, tourist facilities and attractions, and pedestrian paths. <br />Program 3 Encourage and support cultural activities and the arts and recognize their <br />contributions to the local economy. <br />Program 4 Consider an incubator in the downtown area. <br />Policy B Partner with local organizations to Implement the downtown economic <br />development pian. <br />Program I Encourage mixed uses in the downtown area to support increased <br />commercial and tourist activity, walkability, and housing options. <br />Program 2 Provide enhanced public gathering places downtown to encourage a <br />sense of place and community. <br />Goal ELIC -5 Embrace tourism as an economic development tool. <br />Policy A Market Ellensburg's tourism opportunities by developing a marketing <br />strategy to address all tourism segments. <br />Program 1 Advertise to targeted interests at the regional, national, and international <br />level. <br />CITY OF ELLENSBURG COMPREHENSIVE PLAN . ECONOMIC DEVELOPMENT o PAGE 131 <br />