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E _ <br />GOALS, POLICIES, & PROGRAMS <br />These economic development goals, policies, and programs are designed to work with the <br />other elements to help stimulate economic growth and focus on areas that take into account <br />Ellensburg's unique characteristics and opportunities for growth. <br />Goa! ED -1: Strengthen city partnerships and resources to support economic <br />opportunities. <br />Policy A Continue to Implement and regularly update a strategic economic <br />development plan with representatives from the following sectors: <br />Industrial, transportation, agriculture, tourism, healthcare, and <br />education. <br />Program 1 Coordinate with economic development groups to recruit new <br />businesses. <br />Program 2 Strengthen collaboration among the business community, economic <br />development stakeholders, Central Washington University, healthcare <br />organizations, local government, tourism organizations, and other higher <br />education organizations. <br />Program 3 Partner with local organizations to establish training, funding, and <br />business development opportunities for small businesses. <br />Program 4 Develop, refine, and implement economic monitoring to help advance <br />the Citys economic development policies and programs. <br />Policy B Integrate economic strategies into community planning activities. <br />Program 3 When evaluating future locations for particular land use districts and <br />zoning designations, consider local and regional market needs (i.e. trip <br />counts, visibility, etc.) of the types of businesses likely to locate in those <br />areas. <br />Program 2 Direct capital improvements to key areas to create a sense of place, and <br />grow and attract businesses. <br />Goal ED -2. Stimulate and diversify Ellensburg's economy. <br />Policy A Encourage growth that will provide goods and services to the local and <br />regional community. <br />Program 1 Market to a variety of business — both large and small —that provide <br />goods and services to local and regional populations. <br />CITY OF ELLENSBURG COMPREHENSIVE PLAN ECONOMIC DEVELOPMENT PAGE 124 <br />