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second major element of Impact analysis is the multiplier. Each analysis develops a multiplier to convert direct expenditures to total impact upon the target economy. The multipliers will vary depending upon location arid type of activity. Fortunately, the measurements of both direct and indirect impacts that have been dev~loped or assumed in other horse park studies converge into a somewhat tight band. A brief review of the relevant variables in these studies follows; all dollar values have been converted to year 2006 doUars. The feasibility study of the national scale Maryfana Horse Park assumed the extremely low values of 1.27 participants including spectators per horse. Sp~r,dlng per person in the local area was $100 per day for lodging and meals plus $160 of horse related expenditures. The study for the California Horse Park assumed spending of $126.22 per person, with 95% of pa!"llclpants and spectators coming from outside the county. Total ·individuals per horse was 2.5. The often-cited Oklahoma City Chamber of commerce study measured and used the following values: 3.5 persons per horse, $174.57 expended per person per show day, 85% of spending is from ·out of town. A survey of Northwest horse owners was the basis for the estimates used in the Lewis County study. This primary research projected the following values: 2.4 persons per horse, $116.52 expenditure per day per person, and 28% out-of-state attendance. These values were given particular weight in our analysis because of their regional derivation. The very complete analysis of the Virginia Horse Center by Kaplan and Knapp (1995) 36