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second major element of impact analysis is the multiplier. Each analysis develops a <br />multiplier to convert direct expenditures to total impact upon the target economy. The <br />multipliers will vary depending upon location and type of activity. <br />Fortunately, the measurements of both direct and Indirect impacts that have been <br />developed or assumed in other horse park studies converge into a somewhat tight <br />band. A brief review of the relevant variables in these studies follows; all dollar values <br />have been converted to year 2006 dollars. <br />The feasibility study of the national scale Maryland Horse Park assumed the extremely <br />low values of 1.27 participants including spectators per horse. Spending per person in <br />the local area was $100 per day for lodging and meals plus $160 of horse related <br />expenditures. <br />The study for the California Horse Park assumed spending of $126.22 per person, with <br />95% of participants and spectators coming from outside the county. Total 'indfviduals <br />per horse was 2.5. <br />The often -cited Oklahoma City Chamber of commerce study measured and used the <br />following values: $.5 persons per horse, $174.57 expanded per person per show day, <br />85% of spending is from'out of town. <br />A survey of Northwest horse owners was the basis for the estimates used in the Lewis <br />County study. This primary research projected the following values: 2.4 persons per <br />horse, $116.52 expenditure per day per person, and 28% out-of-state attendance. <br />These values were given particular weight in our analysis because of their regional <br />derivation. <br />The very complete analysis of the Virginia Horse Center by Kaplan and Knapp (1995) <br />36 <br />