Laserfiche WebLink
participants by the promoting organization are usually $25 per night <br />Based on this, and assuming total revenue per horse is twice stall rentals, we use <br />revenue per horse figures of $20 and $30. We believe higher figures then those are <br />unrealistic. Our primary evidence is a survey performed for another proposed facility in <br />Washington. When asked the primary reason for changing facilities, rising facility <br />charges was the most frequent answer. Organizers of horse shows seem to be quite <br />price sensitive. <br />While equine shows will be the primary source of WSHP revenue, it is also possible <br />that the facility will be used ,for other types of events. An essential component of <br />profitability will be booking'events for otherwise unused times, and In our discussions <br />with industry consultants several possibilities were proposed. <br />One is housing a "livery stable" — an organization that rents horses for trail riding. Given <br />the proximity to the Sunc adia resort, it is possible that the WSHP may lease space to a <br />contrac m who in turn rents horses for trail rides. Riding lessons may be another <br />potential market. The resort may also wish to lease the faculty for very large events - <br />trade shows, etc. — that require more meeting space than is available at the resort. <br />Entrepreneurial talent on the part of the WSHP management, as well as flexible facility <br />design will maximize the potential of non -equine revenues. As. a rough approximation, <br />k may be possible to generate $100,000 per year in non -equestrian revenue, and we <br />include this amount in one of our scenarios, This revenue stream is highly uncertain for <br />several reasons. First, the design of the proposed facility Is for a relatively small <br />number of spectators. A non -equestrian event will normally generate revenue from <br />spectators (e.g. music events), so the WSHP facility with seating, restrooms ,etc. <br />designed for an audience of 1000 will have little appeal. Given its location a mountain <br />pass away from population centers, we view it as unlikely that it wAl be used for the host <br />of events normally housed in county fairgrounds, such as car and gun shows. The <br />28 <br />