LT2018-028 EDA Comedy Crawl - Laserfiche WebLink

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C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your event/project funding request? Response 3: Measuring Results* Response 3 A: Measuring Results* Response 3 B: Measuring Results* Response 3 C: Measuring Results* IM1a t tools will you use to rreasure your event's irll)Bct on tou rism? Reas e be specific and provide exarrpl es. At each location , we will have an EDA volunteer or staff person checking people in with a zip code survey asking where attendees are from and if they are staying overnight. We will also like to know if they are in town for Winterhop Brewfest to ensure our cross promotion was effective . We will utilize tools such as Facebook Insights, Google Analytics, and work with local hotels to get numbers on overnight stays . 2500 character linil A. Is your project/event year-round or is it seasonal or date-specific? C Year Round C: Seasonal (:;, Date Specific Your selection here should be supported by the dates you provided above, in the A-oject or Event lnforrration section. B. IM1at strategies will you errploy to assure you are attracting tourists from at least 50 niles away? We will cross promote with Winterhop Brewfest which brings in 731 people from out of town annually. We will push promotion to the Brewfest email list and cross promote the event on all of our advertising. We will aim our advertising at Yakima, Tri -Cities, Wenatchee, Moses Lake, Spokane , and Seattle/Tacoma. We will utilize tools such as Facebook ad targeting and track our Google Analytics to see where people are looking at our 1Nebsite from . 2500 character litnt C IM1at strategies w ill you use to as sist in rrarketing all of Kittitas County as a tourist destination with your event/project fund ing recuest? We will have a link on our 1Nebsite to the county wide tourism 1Nebsite along with the event's information. We will also utilize the hashtag #LiveLivelnColor in our social media promotion. 2500 character linil Application Questions: Part 3 41 Collaboration If your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? Collaboration* 51 Future Plans The EDA =rks closely with the Chamber of Commerce, myellensburg .corn, and Central Washington Color county wide tourism in advertising and cross promotion . We will cross promote Brewfest to attract people traveling from out of town to Ellensburg that Friday night before. We will collaborate with the comedians who will also promote the event to their audience, as well as collaborating with the host locations and sponsors. 2500 character linil Please explain what plans exist to allow this project to become self-sustaining. Include any plans for ticket sales, event sponsors, and other cost-recovery models.