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Response 1: <br />Project/Event <br />Description* <br />The Ellensburg Downtown Association (EDA) has been dedicated to downtown <br />revitalization and preservation for many years . The EDA follows the National Main <br />Street Center 4-Point Approach to ensure that downtown Ellensburg continues to <br />thrive moving toward the future . The EDA continues to find needs in the community <br />and fill them with events that bring people together . <br />In Spring, 2018, the EDA will bring a Culture Festival to downtown Ellensburg. We <br />will collaborate with Central Washington University cultural groups, county groups, <br />and county museums to bring representation of d ifferent cultures as vvell as the <br />history of Kittitas County to downtown in a festival layout. Groups will have options <br />to serve food (working with the Department of Public Health), display clothing, and <br />display handcrafted cultural items. We plan to utilize the Rotary Pavilion stage for <br />cultural dance performances, readings, and storytelling. We will encourage <br />downtown restaurants to serve a cultural dish as a special that evening that we will <br />promote. We have also connected with Fabiola Serra who has contacts with <br />cultural dance groups in Yakima, Tri Cities, and Seattle. We plan to collaborate and <br />bring in out of the county talent, which will increase our promotion in those outside <br />areas and provide us additional opportunities for the event such as an evening <br />Salsa Dance workshop. A workshop, as well as cultural dinner specials, will bring <br />the festival into the evening, encouraging those who travel to the event to stay <br />overnight. <br />We aim to work with 8-12 different cultural groups county and state wide, who vve <br />anticipate will each attract a minimum of 50 people from their communities creating <br />an estimated attendance of 600 for this first time event. <br />Monies from the Lodging Tax will be used to advertise the event through social <br />media, television, direct mailers, radio, and print media. Monies could also be used <br />to help cultural groups market the event to their constituents who live outside of the <br />county. <br />Target audiences include those interested in Heritage Tourism, empty nesters and <br />families looking for vveekend travel and outdoor recreation, young adults looking for <br />affordable weekend getaways, those interested in cultural education, history <br />enthusiasts, and CWU families. <br />2500 character linit <br />------------ <br />List of Intended Use of Funds* <br />entertainment <br />social media <br />television <br />radio <br />print advertising <br />direct mailers <br />21 Projections of Increased Tourism <br />Please provide the following estimates of how any money received will result in increases in the number of people <br />traveling for business or pleasure on a trip: <br />1. Away from their place of residence or business and staying overnight in paid accommodations ; <br />2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; <br />3. or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections.