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Response 3: <br />Measuring Results* <br />Response 3 A: <br />Measuring Results* <br />Response 3 B: <br />Measuring Results* <br />Response 3 C: <br />Measuring Results* <br />V\/hat tools will you use to rreasure your event's in,iact on tourism? Rease be specific and provide exarrples. <br />The EDA ½ill utilize tools like Facebook insights, Google Analytics, and working with <br />the hotels on gathering information on increased overnight stays during events. <br />We ½ill have volunteers V\,8lking around with zip code surveys that ask where <br />people are from and if they are staying overnight. <br />2500 character linit <br />A. Is your project/event year-round or is rr seasonal or date-specific? <br />C Year Round 0 Seasonal G Date Specific <br />Your selection here should be supported by the dates you provided above, in the R-oject or Bien! lnforrmtion section. <br />B. Vvhat strategies will you errploy to assure you are attracting tourists from at least 50 niles away? <br />We will aim advertising at Yakima, Tri-Cities, Wenatchee, Moses Lake, Spokane , <br />and Seattle/Tacoma. We will utilize tools like Facebook ad targeting, Google <br />analytics, and outside the area radio ads. <br />2500 character linit <br />C V\/hat strategies will you use to assist in rrarketing all of Kittitas Qiunty as a tourist destination w rrh your <br />event/project funding request? <br />Links to the county wide tourism website will be provided on our website with our <br />event information. We will also link to other events happening in the county during <br />the same time frame as our event. We will work with different groups throughout the <br />county who will also promote the event in their area. We will share the history of the <br />county itself and will provide information on different places visitors can experience <br />said history like the Roslyn Cemetery, The Brick, or the Cle Elum Telephone <br />Museum. We will also utilize the hashtag #LivelifelnColor in our social media <br />promotion. <br />2500 character linit <br />Application Questions: Part 3 ------------------------------ <br />41 Collaboration <br />If your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished? <br />Collaboration* <br />51 Future Plans <br />The EDA will collaborate with Central Washington University student groups, <br />downtown restaurants, and county and state wide cultural groups. We will also <br />collaborate with the Chamber of Commerce, Myellensburg.com, and Central <br />Washington Color county wide tourism for advertising and cross promotion. <br />2500 character linit <br />Please explain what plans exist to allow this project to become self-sustaining. Include any plans for ticket <br />sales, event sponsors, and other cost-recovery models. <br />Future Plans* We will seek out sponsors for this event to help cover cost as well as encourage <br />suggested donations. <br />The EDA has one of the most diversified budgets of the Washington Main Street <br />communities and we continue to look for ways to become more diverse and self- <br />sustaining. In the past year, we have increased many of our sponsorships by <br />creating packages that allow a sponsor to support multiple events, street furniture, <br />and other EDA projects all with one slightly larger donation. We also exercise our <br />various partnerships throughout the community for in kind donations and have <br />logged over 20,000 of volunteer hours in the past 7 years. <br />2500 character linit <br />Application Questions: Part 4