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Response 2.3: Projection* Response 2.3 : Evidence* 3. or from another country or state outside of their place of residence or business. We predict 858 will visit from out of state or out of the country for these events. In addition, we believe this could bring $72,930 to Kittitas County. 2500 character linit According to a 2015 downtown zip code survey, 11 % of those surveyed were visiting from outside the state or country (600 from Dachshund on Parade, 1,200 from Hoedown, 2,000 from Buskers, 4,000 from Hometown Holidays= 7,800 people . 7,800 X 11 %=858). According to the 2015 Dean Runyan report for Kittitas County, the average expenditures for overnight visitors per person, per day is $85 (858 x 85= $72,930 in potential spending). We will continue to do surveys, review google analytics, and review registration forms to verify attendance information. 2500 character linit Application Questions: Part 2 31 Measuring Results What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the following information: A. Is your project/event year-round or is it seasonal or date-specific? Go to definitions of terms. B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your event/project funding request? Response 3: Measuring Results* Response 3 A: Measuring Results* Response 3 B: Measuring Results* 1/vtiat tools will you use to rreasure your event's iriµact on tourism? Rease be specrric and provide exarrples. Dachshunds-We will use registration information to determine how many people are coming to downtown Ellensburg from outside of the county. Hoedown-We will use zip code surveys that ask where the person is from and if they are staying the night. Buskers in the Burg-We will refer to children's activity waivers, that ask for zip codes and if they are staying the night, to determine roughly what percentage of people attending are from out of town. Hometown Holidays-At our various events, we will utilize zip code surveys. 2500 character linit A. Is your projecVevent year-round or is ~ seasonal or date-specrric? 0 Year Round 0 Seasonal r,:, Date Specific Your selection here should be supported by the dates you provided above, in the A'oject or E'Yent lnforrrntion section . B. 1/vtiat strategies will you errploy to assure you are attracting tourists fromat least 50 rriles away? We will target our ads at Yakima, Tri-Cities, Wenatchee, Spokane, and Seattle/Tacoma. We will utilize Google Analytics to ensure our website is reaching those markets. 2500 character linit