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Response 1: <br />ProjecUEvent <br />Description * <br />This project is designed to increase tourism, attendance, and historical awareness <br />by applying new and exciting promotions through social media marketing and <br />website development for Kittitas County. These funds will be used wisely to begin <br />and achieve a successful marketing and advertising campaign geared toward <br />tourism and the primary mission of our Museum. <br />As a result of previous support through the Lodging Tax Grant, we have been able <br />to fulfill expectations, increase attendance, and continue community outreach <br />through advertising and in-house activities . In 2017, we expanded marketing from <br />the Eastern Washington region to Seattle-Tacoma and Portland, Oregon . We <br />expect to maintain that market for 2018 but plan to increase the frequency of our <br />advertising and the demographic range for our events and activities. <br />75% of funds requested would go to advertising our walking tours and lecture <br />series as well as specialized programming. The tours, which were unveiled in 2017, <br />have proven to be very successful with nearly full registration. Attendees have <br />travelled 1-2 hours based on zip-code data from the registration form, and even <br />museum guests have also taken the opportunity to go on these tours, including <br />international visitors (England, Australia), to learn more about the community. We <br />plan to expand the tours to include event-based tours, a special living history <br />cemetery event, and hotel packages . We also expect to offer a 21-and-over <br />haunted legends walking tour in 2018 . <br />Our lecture series has reached an extreme popularity with standing-room only <br />crov,,rjs . In 2018 , we are expanding our series from 5 presentations to 8 and <br />increasing the variety of topics presented. We have already begun scheduling <br />most of the presenters, including specialists from all across the state. While our <br />lecture series focuses in the spring and fall seasons primarily, we are looking into <br />summer and winter options as well as digital-only presentations. <br />The Museum will continue promoting its exhibit schedule and general programming <br />for 25% of our anticipated advertising campaign for 2018. These exhibits often tie <br />to other area museums, historic sites, and events, Vvi1ich add experience and <br />exploration of the community to a visit, and are rotated monthly. <br />A small allotment of the funding would be used toward updating our website as <br />events and programs are announced . <br />2500 character lirrit <br />List of Intended Use of Funds* <br />Online Advertising <br />Ad Production <br />Website Updates <br />21 Projections of Increased Tourism <br />Please provide the following estimates of how any money received will result in increases in the number of people <br />traveling for business or pleasure on a trip: <br />1. Away from their place of residence or business and staying overnight in paid accommodations; <br />2 . To a place fifty miles or more away from their place of residence or business for the day or staying overnight; <br />3 . or from another country or state outside of their place of residence or business . <br />You must provide the evidence utilized in determining your projections.