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attending an event or activity and visiting the downtown. By advertising to these markets, we <br />are targeting a demographic already predisposed to visit the museum. These individuals are <br />already interested in history and are more apt to visit the museum and local attractions. By <br />producing the advertising, we will be able to add more information and an overall access and <br />view of the museum to the advertising which may attract more visitors. <br />With a program building on the success of social media marketing, we can increase visits to the <br />museum, Ellensburg, and Kittitas County. By the increased attendance and gift shop sales, along <br />with possible museum memberships, this will provide further sustainability and allow for the <br />museum to host a wider array of events, public programming, classes and educational <br />opportunities, exhibits, and more, as well as draw many folks in from throughout the Pacific <br />Northwest. At present, we have had success in drawing visitors to our events from the Tri- <br />Cities, Renton, Spokane, northeastern Oregon (Umatilla area), and Wenatchee. <br />1 ALL_9A@QRU;S f[)_I; MU§,E_UM lJ~ <br />2 2016 20 17 <br />3 January 292 -22i <br />4 February 82 _~i 612 <br />5 March ,471 388 <br />6 April j90! 1266 <br />7 Ma!' 720 ' 533 <br />8 June 574 1 594 <br />9 July 771 7"8 3 <br />10 August 751 72.0 <br />11 S_eptf!mbcr 7061 <br />12 October 1081 <br />13 November 452 ' <br />14 December 222 , <br />15 Totals 73,;9[ 511 9 1 1==-----. ______ !!=::=:::=!--_____J Fig. 1 Snapshot of Museum Monthly Attendance Count <br />% 2017 <br />2017 Thru Thru $ % budget <br />1 Budget 10/15/17 10/15/16 Chan2 e Change spent <br />2 Ordina ry I ncome/Expense <br />1~%r 3 Income <br />5 50102 -Gift Shop Income $ 1,500 1,881 1,232 -760 -38% <br />7 50105 -Donation box $ 3,500 2,730 3,488 34 1% 78% <br />8 50106 • Membershfp Du es $ 5,500 5,067 3,848 2 0% 92% <br />11 50 11 3 -Contributions & $ D onations $ 750 1,836 990 88 10% 245%1 <br />Fig. 2 Snapshot of Museum Actual v. Budget for 2017