LT2018-024 Historical Society Inc

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Response 3: Measuring Results* Response 3 A : Measuring Results* Response 3 B: Measuring Results* Wiat tools w ill you use to rrea sure your eve nt's irrpact on touris m? Rease be specific and provide exarrples. The Kittitas County Histori cal Museum's proje ct is year-round . We expect ad verti sin g to d ra w individual s to Kittitas Co unty from west e rn Was hington , wi th th e targ eted d e mogra phi cs of mo re t ha n 50 mil es, incl uding th ose in t he Sea ttl e- Ta coma area , th e Portl a nd , O rego n regio n , and Easte rn Wa sh ington . We currently keep a daily count of visitors, and we compare the visitor count each year to previous years to help us measure the success of our campaigns and areas in need of improvement. The museum also has a register book that show.:; the extent of our geographical draw and method of hearing about us. Our social media accounts and website also have options to track insights and demographic data. By comparing information from past years to the present campaign, it will give us an understanding of whether the campaign is working . In reviewing the 2017 campaign , advertising of a lecture resulted in a 50% increase in attendance (100 people total), with 55 % indicating they had learned about the lecture online . Our website also collects information when individuals register for the walking tours. We collect zip codes and email addresses , and send a survey upon the completion of the event. The survey includes questions about their visit including where they are from, if they stayed overnight in Kittitas County and \Mlere they stayed. Most of our events and activities partner with organizations throughout Kittitas County. Each aspect will direct individuals to partner organizations , like the Roslyn Museum and Roslyn Cemetery, or will tie to events like the 100th anniversary of Cle Elum burning in 1918. These events will help to draw visitors across Kittitas County making it more of a tourist destination instead of a stop along the way . 2500 character linit A. Is you r projecUevent yea r-round or is it seasonal or date-specific? c;'., Ye ar Rou nd 0 Sea sonal C Da te Sp ecifi c Your selec tion here shou ld be supported by the dates you provided above . in the A'oject or Event lnforrration section. B. Wiat strategies will you errploy to assure you are attracting tourists from at least 50 rriles away? We currently keep a daily count of visitors, and we compare the visitor count each year to previous years to help give us an understanding of the success of our campaigns and areas in need of improvement. The museum also has a register book that show.:; the extent of our geographical draw and method of hearing about us. We will contact those who leave their email addresses to complete a survey relating to their recent visit. Information will include whether they stayed overnight and if so, \Mlere they stayed . Our social media accounts and website also have options to track insights and demographic data. By comparing information from past years to the present campaign, it will give us an understanding of whether the campaign is working. In reviewing the 2017 campaign, advertising of a lecture resulted in a 50% increase in attendance (100 people total); of those, 55% indicated they had learned about the lecture online and 23% were from 50+ miles . Our website also collects information when individuals register for the walking tours. We collect zip codes and email addresses, and send a survey upon the completion of the event. The survey includes questions about their visit including \Mlere they are from, if they stayed overnight in Kittitas County, and \Mlere they stayed. By reviewing the data, we can ascertain that we are actively attracting tourists from at least 50 miles away through our advertising . 2500 character linit