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Response 3: <br />Measuring Results* <br />Response 3 A: <br />Measuring Results* <br />Response 3 B: <br />Measuring Results* <br />Response 3 C: <br />Measuring Results* <br />W1at tools will you use to rreasure your event's irrpact on tourism? Rease be specifk; and provide exan,:iles. <br />KEEN uses online surveys and ticket sales reports to determine the impact of our <br />events on tourism. <br />Our surveys are especially designed for each event and for the Cider Fest will <br />have questions similar to those below. <br />Our online ticket sales portal -Square -also tracks buyer information (zip codes) <br />and we collect those for each event held . <br />Sample questions for Cider Fest survey: <br />1. How likely is it that you would recommend KEEN's Hard Cider Fest to a friend or <br />colleague? <br />2. Overall, howlM)uld you rate the event? <br />3. What did you like about the event? <br />4. What did you dislike about the event? <br />5. How organized was the event? <br />6. How friendly were the volunteers? <br />7. How IM)Uld you rate the entertainment? <br />8. Prior to the event, how much of the information that you needed did you get? <br />9. Was the event length too long, too short, or about right? <br />10. Is there anything else you'd like to share about the event? <br />11. Please provide your mailing address for a chance to win 2 free tickets to next <br />years event! <br />2500 character linit <br />A. Is your project/event year-round or is rt seasonal or date-specific? <br />0 Year Round 0 Seasonal G Date Specific <br />Your selection here should be supported by the dates you provided above, in the A'oject or E\lent lnforrration section. <br />B. W1at strategies will you en,:iloy to assure you are attracting tourists from at least 50 niles fJWay? <br />We will \M)rk closely with Genesis Marketing and Chinook Entertainment (based in <br />Seattle and Yakima) to promote the event and increase our reach through <br />geotargeting, and interest-based targeting. Partnerships with these groups will <br />ensure an event that brings in tourists from more than 50 miles away. Chinook <br />Entertainment puts on several events throughout the year including Chinook Fest <br />in Naches, the summer concert series in Yakima and other music events in Central <br />Washington. <br />2500 character linit <br />C Wlat strategies will you use to assist in rrarketing all of Kittitas llimty as a tourist destination w rth your <br />event/project funding request? <br />Traveling to Kittitas County in the fall is one of the best times to visit our area . We <br />will follow the rules of the contract on our marketing items with appropriate logos, <br />and will also \M)rk to increase attendance by encouraging other activities while <br />here. KEEN will use our social media accounts to share and cross-post recreation , <br />farmers markets , wineries and local breweries to the same audience. <br />2500 character linit <br />Application Questions: Part 3 0 -----------------------------------