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31 Measuring Results <br />What tools \Nill you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />follo\Ning information: <br />A. Is your project/event year-round or is it seasonal or date-specific? Go to definitions of terms. <br />B. What strategies \Nill you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies \Nill you use to assist in marketing all of Kittitas County as a tourist destination \Nith your <br />event/project funding request? <br />Response 3: <br />Measuring Results* <br />Response 3 A: <br />Measuring Results* <br />Response 3 B: <br />Measuring Results* <br />Response 3 C: <br />Measuring Results* <br />Wiat tools will you use to rreasure your event's irrpact on tourism? Rease be specific and provide exarrples. <br />We \Nill be changing our survey for this coming year. The prior year surveys 1Nere <br />too cumbersome and people are not \Nilling to stop and fill out a survey. "I get it" but <br />it doesn't help us. <br />We \Nill be measuring the increase in lodging in the Easton area by using a simple <br />survey (see below) at Lake Easton State Park and Lake Easton Resort along \Nith <br />Silver Ridge Ranch that they can ask their guests at the time of check in. <br />We \Nill also be checking in \Nith the participants the day of the event. (See Sample <br />survey 2) <br />Sample of Simple Survey for lodging locations: <br />Will you be attending The Easton Memorial Day Celebration? Yes No <br />Home zip code: _____ _ <br />Sample Survey for the event on the day of: <br />Lodging Accommodations?: Motel * Campground * Resort* Private residence <br />Airbnb * VRBO * Daytrip <br />Home Zip code: ____ _ <br />How many days of stay: 1 2 3 4+ <br />2500 character lirril <br />A. Is your project/event year-round or is it seasonal or date-specific? <br />C Year Round C Seasonal G Date Specific <br />Your selection here should be supported by the dates you provided above. in the A-oject or Bien! lnforrrntion section. <br />B. Wiat strategies will you errploy to assure you are attracting tourists from at least 50 niles away? <br />Our website sign up for vendors, motorcycle and car show registration or parade <br />participants track where they are coming from Our survey \Nill measure the stays <br />and locations from which our attendees are from. <br />The social media sites \Nill also track from which directions we are getting hits from <br />and help determine our marketing needs. <br />2500 character lirril <br />C Wiat strategies will you use to assist in rrarketing all of Kittitas Qiunty as a tourist destination with your <br />event/project funding request? <br />Social Media Insights, Website statistics. Flyers, and posters of what is being <br />offered for that day and working \Nith the lodging businesses on the increases they <br />saw. <br />2500 character lirril