Laserfiche WebLink
Response 2.1 : <br />Projection* <br />Response 2.1 : <br />Evidence* <br />Response 2.2: <br />Projection* <br />Response 2.2: <br />Evidence* <br />Response 2.3 : <br />Projection* <br />Response 2.3 : <br />Evidence* <br />1. Away fromtheir place of residence or business and staying overnight in paid accomrodations; <br />1.) Overnight paid accommodations: 240 (20% of out of county families) <br />2500 character lirrit <br />This evidence is applicable to all three fields and is derived from short written <br />guests surveys (will provide examples where attachments are allowed) and guest <br />interactions with 011v17ership. <br />Year-over-year, the number of visitors we see from outside Kittitas County has <br />grollv17 steadily. Since 2014, we have used a short survey card to ask visitors where <br />they are coming from and if they stayed the night. The results were 32% (2014), <br />34% (2015) and 37% (2016) as out of county guests. We are conservatively <br />expecting to see 40% this year (2017), with total guests reaching 8,000 Saturdays <br />and Sundays. With new marketing efforts planned for 2018, including TV <br />production and commercials, we hope to see our out of county guest number reach <br />40+% with total guests exceeding 9,000. At 40% that vvould be 3,600 guests from <br />outside the County. Using an average of three family members per family, that's <br />1,200 out of county families projected for 2018. According to previous event <br />surveys, 38-42% of out of county guests stay the night. However, we want to be <br />conservative for the purpose of this grant. So, we are using 20% as the number of <br />out of county families, which will stay the night in 2018. Figuring just one night stay <br />for each of those families, that puts estimated total room nights at 240 <br />2500 character lirrit <br />2. To a place fifty rriles or rrore away frorntheir place of residence or business for the day or staying overnight; <br />2.) Day travelers: 3600 (40% of overall guests) <br />2500 character lirrit <br />See 2.1 evidence <br />2500 character lirrit <br />3. or from another country or state outside of their place of residence or business. <br />3.) Out of state or country: 36 (1 % of out of county guests) <br />2500 character lirrit <br />See 2.1 evidence <br />2500 character lirrit <br />Application Questions: Part 2 <br />31 Measuring Results <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />following information: <br />A. Is your project/event year-round or is it seasonal or date-specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />Response 3: <br />Measuring Results* <br />1/\klat tools will you use to rreasure your event's irrpact on tourism? Rease be specific and provide exarrples. <br />First, we will continue to use a prize/give-a-way offer to obtain guest data. The <br />information we gather will include email, zip code, and if they are staying overnight. <br />Secondly, we will continue to conduct impromptu surveys with as many of our <br />guests as possible. Finally, we will continue to track demographics through <br />Facebook and other online tools. <br />2500 character lirrit