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Response 2.1 : <br />Evidence* <br />Response 2.2: <br />Projection * <br />Response 2.2 : <br />Evidence* <br />Response 2.3: <br />Projection* <br />Response 2 .3 ; <br />Evidence* <br />The average "festival" travel party in 2016 spent $780 v.Alen staying in a <br />hotel/motel and those in a private home spent around $250 per travel party. We <br />estimate that in 2017 tourism dollars will increase by 3-5%. The following activities <br />that visitors can part take in are food and beverage, arts and crafts, and <br />merchandise from a variety of local merchants. <br />The resort budgeted leisure overnight stays as follows: <br />2016: 56,289 <br />2017: 58,472 <br />*This is growth of 3.8% v.Alich is v.Alat we will budget for growth into 2018 as 'Nell. <br />2500 character linil <br />2.To a place f~ty mies or rrore away from their place of residence or business for the day or staying overnight; <br />Projection-A major goal of the Suncadia Fund for Community Enhancement is to <br />plan events that encourage visitors to stay overnight v.Alo are more than 50 miles <br />away . Overnight stays increase opportunities for larger numbers of visitors to <br />patronize local business. To reach such visitors such items will be produced <br />banners, flyers and posters. Our annual marketing (in-house) has a list of over <br />33,0000 loyalty members that will receive e-blast, e-newsletters and package <br />enticing them to come over for the day. They will also focus on strategies such as <br />Facebook, lnstagram, Facebook, 'Nebsite and print. Once to Suncadia Resort there <br />are various retail and food establishments that visitors can visit that will impact the <br />economic make up of Kittitas County . <br />2500 character linit <br />• Public Relations : <br />o Proactive outreach to Seattle/Bellevue media and publications <br />• Digital: <br />o Facebook -Geo Targeting <br />2500 character linil <br />3. or from another country or state outside of thei r place of res idence or business. <br />2016 Top Three States in Room Night Production <br />1. Washington <br />2 . California <br />3. Oregon <br />2016 Five Cities/Area/Zip Codes in Revenue Production Kirkland, WA <br />1. Redmond, WA <br />2. Seattle, WA (Wedgewood area) <br />3 . Mercer Island, WA <br />4 . Bellevue , WA <br />2500 character linil <br />As a part of Destination Hotels and Two Roads Hospitality , Suncadia Resort is able <br />to utilize tools that collect email addresses for all leisure guest stays. This <br />information is collected at the time of reservation. Therefore we can reach out to <br />guests prior to or after their resort. Our current list is comprised of guests that have <br />stayed with the resort the last two years. <br />2500 character linil <br />Application Questions: Part 2 <br />31 Measuring Results <br />What tools VIAii you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />follov.Ang information: <br />A. Is your project/event year-round or is it seasonal or date-specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away?