LT2018-008 Spirit of the West - Laserfiche WebLink

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Response 1: ProjecUEvent Description* The Spirit of the West Cowboy Gathering is a Celebration of America's Western Heritage and features some of the nation's best in Western poetry, music, cowboy cuisine, and art, as well as the latest in quality western gear, clothing and decor. The Spirit of the West Cowboy Gathering runs every President's Day weekend and provides a setting during the off season where locals, tourists and old west aficionados from across the country can come enjoy the culture of the American west and relive the magic of the cowboy life while listening to stories and ballads of the west. This year's Spirit of the West will include numerous events designed with the goal of increasing attendance and tourism to Kittitas County. These events include various free concerts, family friendly events and ticketed concerts with well-known headline entertainment. Free entertainment will be offered for 5 hours on Friday and Saturday in the old downtown Ellensburg business district and has been increased to eight different business locations around town, each location offering 5 different performers. Other free events include a Cowboy Church Concert, all day Fiddlers Contest, Educational Workshops, Presentations, Exhibits and Demonstrations, Open Mic sessions and our Western Gear and Art Show. We are offering a children's activities event to bring more families into the festival. Sunday will be hosting concert both the kids activity event and Sunday afternoon concert are designed to keep festival-goers in the Kittitas area longer, staying over at hotel/motels an extra night or two, resulting in local spending at shops and restaurants. Our Key demographic target is cowboy poetry, music and art fans who along with their families and friends represent a diverse, up-scale audience with a large discretionary spending capability. Our goal is to draw in a new and varied age group that includes those llllho have never experienced cowboy poetry and western music. Lodging Tax funds obtained will be used toward increased marketing and advertising of the Spirit of the West festival event. Our integrated marketing campaign will target Washington state residents, but also residents of Idaho, Oregon and Utah. This will be accomplished by the use of social media inclusive of our website and Facebook, print media such as mailers, brochures, magazine and newspaper ads, plus radio and TV ads. 2500 character lirrit List of Intended Use of Funds* Entertainer expenses Facility Rental Marketing and Advertising Development of Collateral Materials Website updates -Creation of pages, content, ect Administration 21 Projections of Increased Tourism Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections.