Laserfiche WebLink
-------------- <br />List of Intended Use of Funds* <br />• Digital advertising: Such as resort website, resort <br />social media accounts, geo targeted Seattle/Be <br />• Print Advertising: Such as regional Seattle/Bellevue <br />Magazine, fliers and banners <br />• Radio Advertising: Such as regional <br />Seattle/Bellevue commercials <br />21 Projections of Increased Tourism <br />Please provide the following estimates of how any money received will result in increases in the number of people <br />traveling for business or pleasure on a trip: <br />1. Away from their place of residence or business and staying overnight in paid accommodations; <br />2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; <br />3. or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections. <br />Response 2.1 : <br />Projection * <br />Response 2.1 : <br />Evidence* <br />1. Away from their place of residence or business and staying overnight in paid accommdations; <br />Projection-The typical Festival attendee will spend the entire weekend at the <br />festival or sometimes both weekends; and will arrive on a Friday night and stay <br />through Sunday, usually requesting a late checkout if staying in a local hotel/motel <br />or vacation home. Because the festival hours vary per event, the typical Festival <br />attendee will seek out other activities to compete their stay, such as dining out at <br />local establishments; shopping in nearby municipalities (including Ellensburg); or <br />other morning/evening events and activities such as outdoor recreation, movies, <br />concerts, or the theater. The same visitors will purchase gas, meals and/ or <br />groceries, and mementos of their stay in Kittitas County. <br />1-Suncadia will ofter such packages as Falling for Suncadia (overnight stay+ <br />resort credit) to encourage festival attendees to stay one or more nights. <br />u Suncadia will ofter other activities such as Harvest/Wine/Cider events, late night <br />movies, SK Run, specials at the Glade Spring Spa, to entice guest to stay longer <br />Although difficult to quantify due to the "no admission fee" nature of this event, we <br />estimate the attendance for this event to continue to grow each year. We estimated <br />3,000+ visitors each weekend to the event in 2017, and are confident that we will <br />exceed that number in 2018. The event is an outdoor event but does provide <br />ample tenting and indoor venues should weather be an issue. <br />2500 character lirrit <br />The average "festival" travel party in 2016 spent $780 when staying in a <br />hotel/motel and those in a private home spent around $250 per travel party. We <br />estimate that in 2017 tourism dollars will increase by 3-5%. The following activities <br />that visitors can part take in are food and beverage, arts and crafts, pumpkins, and <br />merchandise from a variety of local merchants. <br />Additionally, year over year we keep adding new attractions to this festival. New <br />attractions are helping attract new users. It is vital that we keep developing this <br />event as well as developing a pipeline of new events while we strive to maintain our <br />major core events. <br />The resort budgeted leisure overnight stays as follows: <br />2016: 56,289 <br />2017: 58,472 <br />*This is growth of 3.8% which is what we will budget for growth into 2018 as well. <br />2500 character lirrit