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Response 2.3: <br />Evidence* <br />With so many visits and events it's difficult to have an accurate account of our <br />exact overnight guests. We have tried calling hotels and get no concrete data. We <br />do ask our visitors and capture anecdotal info and cross reference that Wth our <br />other statistics . We believe that most of our out of county and state visitors are <br />daytrippers or staying Wth friends . <br />Our logic is as follows. <br />1. We add up each visit (taken at the front desk) to the gallery, our events , our <br />classes. This year, in 2017 we estimate the total WII be (since we have 3 more <br />months) 29,302. We apply a 10% increase for next year and get 32,232. We know <br />this is higher than the County's projection of 6 % but Wth our past increase and in <br />anticipation of our 50th, we believe this is fair. <br />2 . We look at our subscriptions for Facebook, website visits and look at where they <br />are from. <br />3. We also look at our membership addresses and all of our addresses and see <br />where they are from. <br />4. We compare the percentages of those from inside the county, out of the county , <br />and out of the state. The attachment shows those numbers for the past two years. <br />5 . We determine an average percentage of those from out of the state and out of <br />the county and apply that to the overall number of visits. <br />Out of state average of mailing list and members is 7% <br />Out of county average of mailing list and members is 23 % <br />6. We multiply our projection of visits by these numbers. Our projection for 2018 is <br />32 ,232. <br />32,232 x .07= 2256 Out of state visitors <br />32 ,232 x .23 = 7413 Out of county visitors <br />7. We make a modest assumption that 1 out of 30 of these visitors WII pay for <br />lodging . This totals 322 . <br />8 . 30 % of the 32,232 totals 9,669 visits . Minus the 322 overnight paid visit <br />estimate, this equals 9 ,347. <br />9. 2,256 -visits from another country or state. (7 % of 32,232) <br />2500 character lirrit <br />Application Questions: Part 2 -------------- <br />31 Measuring Results <br />~ <br />What tools WII you use to measure your event's impact on tourism? Please be specific and provide examples . Include the <br />following information: <br />A. Is your project/event year-round or is it seasonal or date-specific? Go to definitions of terms. <br />B. What strategies WII you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies WII you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request?