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2017-020-Junk-tiquen in the Burg (2)
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2017-02-07 10:00 AM - Commissioners' Agenda
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2017-020-Junk-tiquen in the Burg (2)
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Last modified
6/13/2018 12:16:46 PM
Creation date
6/13/2018 12:15:12 PM
Metadata
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Meeting
Date
2/7/2017
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Fully Executed Version
Supplemental fields
Item
Request to Approve and Sign the 2017 Lodging Tax Services Agreements as Awarded by Resolution No. 2016-176, Approved during the December 20, 2016 Agenda Session
Order
29
Placement
Consent Agenda
Row ID
34676
Type
Agreement
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Junk-tiquen Spring + Fall 2017 <br />April + October 2017 <br />ONLINE <br />Online Marketing (Facebook Instagram) <br />Ad Production <br />Live Streaming <br />Online Photography Footage & Blog Post Content <br />RADIO <br />KPQ <br />Pandora <br />NWPR - Public Radio <br />TV <br />NCWN <br />Comcast <br />KCTS9 - Public TV <br />TV Production <br />PRINT <br />Miscellaneous Printing $ 200,00 <br />TOTAL $ W,997.50 <br />S 3,05000 <br />$ 457-50 <br />$ 380.00 <br />$ 1,000.00 <br />1,500.00 <br />1 3,000,00 <br />.4 1,000,00 <br />$ 2,000.00 <br />I I,o0o.00 <br />y 9m.00 <br />$ 5oo.00 <br />Cmnpoign Overview <br />ONLINE: 3o days prior to event <br />Campaign will target Seattle/Tacoma metro, Tri -Cities, Yakima, Wenatchee, <br />Moses Lake, Spokane, Coeur d'Alene, North Bend, Bellingham <br />Jerry Alldredge of Home Video Studio will perform Live Streaming services <br />Streaming duration will be for 1-2 hoursper euent at a rate of $95/hr <br />Online Photography and Blog post content by Hayley Harrell- Interview with <br />coordinators of event for use on social media and websites for Junktiquen, <br />MyEllenbsurg.com, CentralWashingtonColoncom New content created before <br />and captured during each event. <br />RADIO: 7 days prior to event <br />KPQ Radio ads will run 7 days prior to evenL <br />Pandora will target zip codes in Auburn, Bellevue, Federal Way, Issaquah, Kent <br />and Snoqualmie and will spend $1,000 in the spring and $2,000 in the fall. <br />NWPR $1,000 fall spend <br />TV: 14 days prior to each event <br />Jerry Alldredge of Home Video Studio will perform TV Production <br />NC WN $1,000 per event spend <br />Comcast $1,000 Fall Spend <br />KCTS9 - Public TV $910 fall spend <br />Added Value: $1750 Value - ESTIMATE <br />Exposure on CentralWashingtonColor corn & MyEllensburg com <br />KPQ: 2:1 spot matching ($35o value, est) <br />FREE Radio Production <br />NWCN: 1:1 spot matching ($1400 value, est) <br />Partnership Budget Approval <br />This partnership will be handled through the Rittitas County Chamber office <br />and agency of record Genesis Marketing, Upon Signature below, initial 5o% of <br />budget will be invoiced and due within 3o days. All invoices will be submitted <br />to you by Amy McCuffin with the Kittitm County Chamber of Commerce and <br />will be due within 3o days of invoice <br />A bulleted list of topics for scripts and online ads, as well as any logos and <br />photos desired must be provided a minimum of 1 month prior to each buy's <br />air" date. Any proofs must be approved within 48 hours or they will run as is. <br />In addition, there will be a fee to any additional radio or TV ad revisions after <br />the spots are already pi ahu•rd P°"0, kW drat the scripts match the produced <br />�pLi[RpMatwcWlla+i it correct <br />If approved, please sign and date below <br />Partnership Committee: <br />Kittitas CounItychb alter-,., —netx: 9/29/20 6 <br />(AmyM,Guffi�) <br />Campaign maybe modified <br />
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