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ANSWERS TO THE 2017 LODGING TAX FUND APPLICATION <br />Promoting Kittitas Valley Vintners,their wineries,vineyards and <br />tasting rooms is a Year-Round activity.Our current and future <br />contract with the Chamber of Commerce affords us the buying <br />power of not only the west side,but as far east as the Idaho <br />border.All media is geared towards audiences 50 miles or more <br />away.Additionally,all of our new campaigns strategies have <br />included links,logos and direct access to the Live Life in Color and <br />Discover Cle Elem marketing campaigns,as well as all county <br />farmer market websites,links to visitor's guides and of course to <br />the many overnight accommodation choices of motels,hotels, <br />and camp sites. <br />One strategy that we have not tried,that we are committed to <br />doing this year is to better educate the front desk staff of local <br />hotels,motels and campsites.It seems that the days of extended <br />concierge services have gone by the way side.Two members of <br />our Association spent two busy weekends this summer promoting <br />our wine trail map to hotel guests within the City of Ellensburg. <br />Guests were happy to the have this tourist option and many of <br />them visited us that same day,but more eye opening was the fact <br />100%of the staff we spoke to,had no idea that a Wine Trail map <br />even existed for Kittitas Valley.We believe that the education of <br />the first points of contact i.e.check-in desk staff is key to <br />furthering wine tourism.With this education in mind,our <br />Association has formed a task force that will personally meet with <br />front line staff to discuss,educate and distribute material <br />regarding all aspects of enhancing a tourist's visit by visiting our <br />vineyards,wineries and tasting rooms.In turn,all vineyards, <br />wineries and tasting rooms will offer information on overnight <br />accommodations,places to dine,shop,and visit. <br />Kittitas Valley Vintners Page 7 of 13