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Yakima River Canyon Scenic Byway <br />BLM Site Use Oct 2015-Sept 2016 <br />Total Use:350,093 <br />120,000 <br />100,000 <br />Big Pines Lmuma Ringer Loop Roza Umtanum <br />Creek Road <br />a Camping 36,400 21,000 0 3,400 12,189 <br />Day Use 33,600 39,000 12,000 82,200 110,304 <br />3.What tools will you use to measure your event's impact on tourism?Please be specific <br />and provide examples.Include the following information: <br />I.Is your project/eventyear-round or is it seasonal or date-specific? <br />II.What strategies will you employ to assure you are attracting tourists from <br />at least 50 miles away? <br />III.What strategies will you use to assist in marketing all of Kittitas County as <br />a tourist destination with your event/projectfunding request? <br />Yakima River Canyon Bird Fest is a date specific shoulder-season event.We will advertise on <br />national birding web sites and through Facebook ads with a targeted audience identified as birders <br />and bird enthusiasts from around the Pacific Northwest.Pre-registration will be required for <br />events,lectures and field trips.In addition,Yakima River Canyon Bird Fest headquarters will be <br />located at Helen McCabe Park,everyone attending the event will be required to check in,receive <br />their event materials,and in this way,we will be able to track attendees'destinations and <br />overnight stay statistics.All our advertising will follow the required guidelines for branding as <br />specified in the grant.KEENs website and FB pages will identify funders and sponsors with <br />appropriate recognition.Further we will identify affinity events happening during the same time of <br />year in Kittitas County as a way to identify opportunitiesto extend stays before and after the <br />event. <br />County-wide Lodging Tax Application P a ge |14