2017-012-Laughing Horse Arts-Jazz in the Valley

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•We track demographic information of ticket sales through the Chamber,on-line sales through ShowClix,mail-order sales and our unrestricted personal /business contributions.This year during the Festival we asked ticket buyers where they were from.When we combined all of the available ticket information:52%of tickets were in Kittitas County and 48%were out of the county (See Exhibit A1). •Our festival survey respondents that reported addresses:31%were from Kittitas County and 69%were out of the county.(See Exhibit A2) •We offered a festival package (Hotel +tickets)through a Seattle Met Eblast during the month of July that has provided us with demographic information for people exclusively living out of the county. •Kept track of internet hits on our website via Google analytics -Oct 1,2015-September 28, 2016 (see Exhibit B) •Jazz in the Valley provides music scholarships to CWU's Jazz program.Five years ago CWU started a Jazz camp for high School students during the summer.The first year it happened the week before the festival and groups from the camp performed Saturday morning prior to the festival and many of the camper's families experienced Jazz in the Valley and EIIensburgfor the first time.It is unclear whether the schedule will work out to coincide with our festival this year,but JIV will be looking for ways to encourage the students and their families to return here and attend the festival. III.Strategies we will use to assist in marketing all of the Kittitas County as a tourist destination •Developing a demographic database will allow us to create a year-round newsletter that will talk about our festival,the artists and the community we reside in.This will provide us the opportunity to also promote other events in our County. •We have contacted several local hotel/motels to discuss the possibilities of creating value packages for those who attend the festival.At least four of them indicated potential interest in a partnership for next year. •We purchased our own POS equipment this year to be able to track our sales electronically. Square doesn't allow tracking of demographic information;however,we were able to query our ticket buyers about where they were from (Kittitas County,WA State,other)and keep a count of the respective responses. •For the past 16 years,JIV has provided a survey for festival attendees to fill out and asked where they were from,how many nights they were staying and how they heard about us (Exhibit A2). •Our website currently links to the Kittitas County Chamber of Commerce,the MyEIIensburg.com webpage,the local art galleries,CWU,the Historic Museum,and the Farmers Market.We will be looking for other ways to expand our internet linkage into the community and its many events. •This year we will redesign our webpage to be more interactive and hopefully provide a more targeted approach to our marketing. •We plan to work with the Chamber and their marketing entity to share ideas and identify areas we can collaborate. •We know there a lot of out-of-towners who attend our festival but spend their overnights with members of our community rather than in the hotels.We will work with Chamber tourism to develop a tool to try and measure this impact on our attendance numbers. •Identify other events happening that weekend in the county and developing a marketing relationship. Application Questions Page 3