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In order to assure conservative estimates of profitability,we have maintained the same entry
<br />fees and vendor fees across the five years in our calculations.If we calculated,for example,
<br />vendor revenuesfor year 2019 based upon typical antique show charges of $100 per vendor,our
<br />vendor fees would increase from $2,450 to $7,000,thus increasing our 2018 profit to $7,130.
<br />Similarly,increasing vendor fees in 2018 to $50 per vendor would increase our profits to $1,130.
<br />Revenues:2015 2016 Projected Projected Projected
<br />2017 2018 2019
<br />Entry fees $2,520 $1,790 $3,000 $3,500 $5,000
<br />(504 visitors)(358 visitors)(600 visitors)(700 visitors)(1,000 visitors)
<br />Appraisal fees $575 $230 $750 $1,000 $1,000
<br />(115 appraisals)(46 appraisals)(150 appraisals)(200 appraisals)(200 appraisals)
<br />Vendor fees $0 $845 $1,750 $2,100 $2,450
<br />(25 vendors)(22 vendors)(50 vendors)(60 vendors)(70 vendors)
<br />Misc.(coffee $0 $30 2$1000 $1,500 $2000
<br />cart)(food +coffee)(food +coffee)(food +coffee)
<br />Total Income:$3,095 $2,894 $6500 $8,100 $10,450
<br />Expenses:2015 2016 Projected 2017 Projected 2018 Projected 2019
<br />Advertising $6530 $5,482.49 "$6,000 $5,000 $5,000
<br />Appraiser fee $300 $300 4$450 $450 $450
<br />Coordinator fee $1,625 $1,625 $1,625 $1,625 $1,625
<br />Food vending $300 $400 $400
<br />supplies
<br />Facility rental $570 $570 $285 $285 $285
<br />Misc.(internet,$881 $0 $0 $0 $0
<br />printing)
<br />Insurance $140 $220 $110 $110 $110
<br />Total Expenses:$10,046 $8,197.49 $8,770 $7,870 $7,870
<br />Total -6,951 -5,303.49 -2,270 $230 $2,580
<br />Profit|Loss:
<br />2 10 preVIOus years we have invited EIIensburg food vendors to the Market.In 2017 we will increase revenue by providing
<br />food services at the event.
<br />3 Our advertising budget will be divided as follows:$1,800 for online (Facebook,Google Ads,digital ads in newspapers),
<br />$2,000 for print ads in newspapers and magazines,$2,200 in direct mail,flyers,and postcards.
<br />4 In Order to grow appraisal fees-despite the fact that the event will be one day instead of two-we will hire two additional
<br />appraisers.
<br />County-wide Lodging Tax Application P a ge |17
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