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2017-002-EDA-year round events-Revised
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2017-02-07 10:00 AM - Commissioners' Agenda
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2017-002-EDA-year round events-Revised
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Last modified
6/13/2018 12:12:43 PM
Creation date
6/13/2018 12:10:49 PM
Metadata
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Meeting
Date
2/7/2017
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Fully Executed Version
Supplemental fields
Item
Request to Approve and Sign the 2017 Lodging Tax Services Agreements as Awarded by Resolution No. 2016-176, Approved during the December 20, 2016 Agenda Session
Order
29
Placement
Consent Agenda
Row ID
34676
Type
Agreement
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Ellensburg Downtown Association (EDA) 2017 <br />Year Round 2017 <br />TV: 14 days prior to event <br />KIMA/KEPR/NIMA - Tri Cities and Yakima <br />Comcast will target Seattle Metro area <br />NWCN will target Seattle Metro arca and Tri Cities <br />PRINT: 1 week prior <br />MARCH: RESTAURANT WEEK - <br />25o Rack Cards for splitting between Visitors Center locations: 83.92 Print, 16.87 <br />Ship. Pricing from Uprinting September 2016 <br />50 5.5x8.5 Window Clings for participating restaurants and locations printed by <br />StickerShock - $10/ea <br />Daily Record - 2 ads per week for 2 weeks at $60o each. Proposing to partner with <br />Daily Record to offer them to sell the Restaurant Guide and print it in their paper. <br />They are able to sell and keep the earnings, as long as they put info in the paper <br />about hte event for one month prior drip campaign of small ads, and then the <br />restaurant guide in the paper and on their Daily Record Website. <br />Year Round Print Collateral <br />Pricing based off UPrinting's website in September 2016 <br />:Added Value: $516o Value - ESTIMATE <br />Exposure on CentralWashingtonColor.com & MyEllensburg.com <br />MyEllensburg.com Calendar Event page, slider linking to event page, and a link to event <br />page from Dining page for Restaurant Week <br />Restaurant Week Videos will also be featured on MyEllensburg YouTube channel <br />Organic Social Media posts on MyEllensburg.com <br />KPQ: 2:1 no charge matches on EITHER 6a -lop Sat/Sun OR 7p -12a M -F (MAR $175 <br />est, AUG $175 est, SEP $350 est, NOV/DEC $350 est) <br />NWCN: 1:1 spot matching (SEP: $65o est, NOV/DEC: $65o est) <br />KEPR 1:1 match on KIMA (MAR $35o est, SEP $70o est, NOV/DEC: $350 est) <br />TV Production: $470 Value Savings x 3 events <br />Free Radio Production <br />Partnership Budget Approval <br />All added value estimates are not confirmed until the buy is placed and varies on <br />availabilty, final budget, and station discretion. This partnership will be handled <br />through the Kittitas County Chamber office and agency of record Genesis Marketing. <br />Upon Signature below, initial 50% of budget will be invoiced and due within 3o days. <br />All invoices will be submitted to you by Amy McGuffin with the Kittitas County <br />Chamber of Commerce and will be due within 3o days of invoice. <br />9/29/2016 2:45PM <br />
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