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Kittitas County and city of Cle Elum Application for 2017 Lodging Tax Grant Funding Name of Organization:Washington State Horse Park ("WSHP") Mailing address:P.O.Box 278,Cle Elum,WA 98922 Physical address:1202 Douglas Munro Blvd.,Cle Elum,WA 98922 Contact Person and title:Leslie Thurston,E×ecutive Director Organization/contact phone:877-635-4111 Email:director@wahorsepark.org Organization website:www.wahorsep_ark.9Œ Federal Tax ID #:33-1197391 UBI #:601-844-4777 Organization is a 501(c)3 (see approval letter attached)Formally established 1996;Park opened 2010. The Horse Park's mission is to build,promote,operate and sustain the premier destination for horse activities in the Pacific Northwest. Project Name: 2017 Marketing and Promotions Campaign for Ongoing and New Events and User Groups Amount of Funding Requested: Ongoing Events $20,000 New Events $10,000 Total $30,000 Estimated #of Overnight Stays: Ongoing Events:#24,280 New Events #2,682 Total #26,962 Tourism Season:Shoulder and High Seasons 1.We have two primary business development goals for 2017: •Maintain and further expand established events and user groups that enjoy and support the Park,with particular emphasis on the hunter/jumper,eventing,reined cow horse and rodeo disciplines.Marketing to these constituents primarily will be by word-of-mouth,social media,the annual Progress Report,and through event organizers and other group leaders. The most important factor in retaining and growing this support base is to continue promoting and providing a high quality facility with added amenities and to ensure visitors enjoy their stay in the local area. •Develop more new events organized by outside groups,as well as those produced and managed by the Horse Park staff.We continuously work with organizers to stimulate new ideas and formats for shows that will attract under-served market niches.And we promote the availability of new amenities such as bleachers,more permanent stalls,improved competitive trail obstacles and cross country courses,a PA system,expanded electricity services,etc.These efforts resulted in two new activities managed by outside groups:Trinity trail competitions series,the hunter/jumper Pacific Crest Outreach show designed to attract new constituents.In addition,the Park's staff offered two new events ourselves:the Cowabunga cow practice weekend and the upcoming Hops 'n Brats benefit ride.All of these offerings have been popular and we hope to leverage them next season.The challenges to 1