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This project meets the goals and priorities outlined in the Kittitas County Tourism <br />Infrastructure Plan as follows: <br />Goal 1: Develop integrity of place -enhance Kittitas County's geographical character by <br />developing and improving the environment, agriculture, recreation, heritage, and <br />culture in distinctive ways to differentiate Kittitas County from other areas and to <br />engender local community pride. <br />This project develops and improves recreation, heritage and culture in distinctive ways <br />which differentiates the town of Cle Elum from other areas. The Coal Mines trail is <br />currently used by walkers, dog walkers, hikers, runners, bikers, cross country skiers, <br />snowmobilers and horseback riders. The enhancements that this project provides will <br />increase the attractiveness of the recreation experience for all of these users. The <br />descriptive sign age at various coal mine sites along the trail will promote the unique <br />heritage, history and culture of Cle Elum. The directional signage will promote the <br />linkage and use of mountain biking, hiking and horseback riding trails in Cle Elum and <br />surrounding areas. All of these improvements will lead to an attractive, connective, <br />historical trail system that distinguishes Cle Elum from many other communities. The <br />enhanced recreational and cultural experience will engender Cle Elum community pride. <br />Goal 2: Be market selective -encourage growth in tourism market segments most likely <br />to appreciate, respect, and disseminate information about the distinctive assets of <br />Kittitas County including environmental, agricultural, heritage, and cultural segments <br />that are not as currently well known and frequented as recreational. <br />The Coal Mines Trail experience attracts recreationalists, nature lovers and heritage and <br />cultural buffs. These trail users are well connected within their circle of influence, using <br />social media, websites and clubs and organizations to disseminate information. A <br />significantly enhanced user experience at the Coal Mines trail will make news! <br />Information will be disseminated via these connection channels. <br />Recreationalist use will be reinvigorated. Both prior users and new users will be enticed <br />to explore the enhanced Coal Mines Trail as well as all the additional trails that radiate <br />out from it. Mountain bikers will be enticed by the fact that 75% of all mountain bike <br />trails in Kittitas County are located in the Upper County, most of which radiate out from <br />the Coal Mines Trail (see Mountain Bike Trails Map on page 41 of Kittitas County <br />Tourism Infrastructure Plan). <br />The less well known heritage and cultural aspects of the trail will receive greater <br />attention due to the enhanced informational sign age that will be present at the various <br />coal mine sites along the trail. <br />Another lesser known segment of the tourist population will benefit from this project - <br />spouses/significant others of hunters who do not participate in hunting. These people <br />3