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Washington State Parks & Recreation Commission 2016 <br />Marine Patrol Federal Financial Assistance Grant Program <br />6. Media Plan <br />What are you attempting to accomplish through media? What audiences do you need to inform or <br />influence? What partners do you have that can re-broadcast your message for you? All the national <br />campaigns listed come with media materials pre-made. You are encouraged to consider using them in <br />your program. <br />Tactic / Strategy Describe when and how <br />you will use this tactic <br />Press Releases <br />Agency Website <br />Agency Newsletter <br />Facebook <br />Twitter <br />Media Ride Alongs <br />Partner Media <br />Operation Dry Water June, local radio ads <br />Nat'l Safe Boating Week <br />Spring Aboard <br />Wear It! <br />Other (please describe) Spring, Local radio ads <br />for Adventures in <br />Boating classes <br />Comments <br />BOATING FEDERAL FINANCIAL ASSISTANCE GRANT <br />P&R A-300 (REV. 12/2015) <br />Performance Measure <br />(what are you What is your <br />measuring to evaluate measurable goal? <br />your success? <br />Increased knowledge of Survey boaters during <br />BUI enforcement from inspections about ads <br />residents and to determine an <br />increased knowledge of <br />the program and BUl's <br />opposed to very little <br />knowledge currently <br />Increased interest in Survey students about <br />taking the course how the heard about <br />the class. We hope <br />these ads will increase <br />our advertisment <br />audience. <br />23