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Huffman Farms Lodging Contract KC
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2016-04-05 10:00 AM - Commissioners' Agenda
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Huffman Farms Lodging Contract KC
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Last modified
6/14/2018 8:42:22 AM
Creation date
6/13/2018 10:48:07 AM
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Meeting
Date
4/5/2016
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Fully Executed Version
Supplemental fields
Alpha Order
z
Item
Request to Approve a Lodging Tax Agreement with Huffman Farms
Order
26
Placement
Consent Agenda
Row ID
28675
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In partnership with Kittitas County Chamber of Commerce and Genesis Marketing <br />Charter Cable Tri-Cities $ 2,000.00 <br />Wenatchee area radio $ 1,000.00 <br />Online $ 1,500.00 <br />TV Production & Voice Over $ 1,650.00 <br />Total budget $ 6,150.00 <br />Bonus received as a partner of the Ellensburg Tourism Campaign: <br />Exposure from MyEliensburg.com social media posts promoting <br />upcoming events Exposure on MyEliensburg.com <br />Campaign Overview: <br />**Once the order is booked Genesis will dec/are official number of ads this buy will receive <br />TV :30 ads **Estimated # of ads Charter Cable Tri-Cities <br />TBD <br />Facebook <br />Campaign will target North Bend, Moses Lake, Yakima, Chelan <br />and cities within a one hour drive from Huffman Farms. With a <br />$1000 30-day budget, between 204,000 and 230,000 people are <br />expected to be reached <br />In addition to partnering with the chamber of commerce and Genesis Marketing, we will be <br />utilizing the following marketing tools as well and will seek reimbursement if and when <br />applicable: <br />• Groupon.com offer/Facebook campaign built around the offer and targeted to specific <br />west side zip codes and demographics -$500 <br />• Parades -$750 <br />• KXLE Radio -$500 <br />• University banner -$850 <br />• BusyBee Magazine (Greater Yakima) -$500 <br />• Visitor Guide -$500 <br />• Daily Record -$300 <br />• Bloggers -$500 <br />• Posters -$200 <br />county-wide Lodging Tax Application Page 111
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