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Washington State Parks & Recreation Commission 2016 <br />Marine Patrol Federal Financial Assistance Grant Program <br />6. MPfiia an <br />What are you attempting to accomplish through media? What audiences do you need to inform or <br />influence? What partners do you have that can re -broadcast your message for you? All the national <br />campaigns listed come with media materials pre -made. You are encouraged to consider using them in <br />Tactic /Strategy <br />Press Releases <br />Agency Website <br />Agency Newsletter <br />Facebook <br />Twitter <br />Media Ride Alongs <br />Partner Media <br />Operation Dry Water <br />Nat'l Safe Boating Week <br />Spring Aboard <br />Wear It! <br />Other (please describe) <br />Comments <br />Describe when and how <br />you will use this tactic <br />June, localradio ads <br />Spring, Local radio ads <br />for Adventures in <br />Boating classes <br />Performance Measure <br />(what are you <br />measuring to evaluate <br />voursuccess? <br />Increased knowledge of <br />BUI enforcement from <br />residents <br />Increased interest in <br />taking the course <br />What is your <br />measurable goal? <br />Survey boaters during <br />in about ads <br />and <br />into determine an <br />eased knowledge of <br />the program and BUI's <br />opposed to very little <br />Survey students about <br />how the heard about <br />the class. We hope <br />these ads will increase <br />our advertisment <br />audience. <br />BOATING FEDERAL FINANCIAL ASSISTANCE GRANT 23 <br />P&R A-300 (REV. 12/2015) <br />