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We believe that offering both a day and night time attraction increases the distance people <br />will travel to attend, as well as the amount of time they will stay once in Ellensburg. <br />Through our marketing efforts and continued partnership with the chamber of commerce, <br />we've been able to tap into the popularity of fall and all the activities and traditions that <br />come along with it. Improving on and expanding those efforts are estimated to have the <br />following effect*: <br />2.) <br />I. Overnight paid accommodations: 120 (5% of out of county guests) <br />II. Day travelers: 2400 (40% of overall guests) <br />III. Out of state or country: 24 (1% of out of county guests) <br />*In 2014, we estimated 5,000 overall guests throughout the month of October. Of those <br />guests, we were able to survey 266. Based on the information given, we learned that 32% <br />were from outside Kittitas County. With increased marketing efforts aimed at 50+ miles <br />outside Ellensburg, we are conservatively estimating that the number of overall guests will <br />grow to 6,000 with 40% coming from outside the county. <br />3.) First, we will continue to use a prize/give-a-way offer to obtain guest data. The <br />information we gather will include email, zip code, how they heard about us and if they <br />are staying overnight. Secondly, we will continue to conduct impromptu surveys with as <br />many of our guests as possible. <br />Our event runs throughout October, with the pumpkin patch festivities <br />taking place Saturdays and Sundays from 10AM to 4PM and the Haunted <br />Forest and Corn Maze running Friday and Saturday nights from 7PM to <br />10PM <br />One, in an effort to attract tourists who are already here, we will <br />continue to take advantage of other holiday/seasonal events (i.e. 411 of <br />July parade, Labor Day parade, etc.). Two, we will continue to target <br />specific zip codes and demographics through all online efforts (i.e. <br />Groupon, Facebook, bloggers, etc.). Finally, we will broaden the scope of <br />our ad buys (i.e. radio, TV, print, etc. in the greater Tri -Cities and <br />Wenatchee areas.) <br />III. We will continue to work with and expand on local partners (i.e. <br />Winegars Huffman Farms Pumpkin Ice Cream, Tim's Cascade Potato Chip <br />give -a -ways, kids eat free at The Roadhouse Grill, ticket sales at Jerrols, <br />serving and selling Saddlehouse Coffee, etc.) <br />4.) No. At this point, we haven't qualified for other grants. However, we will be looking into <br />all grant opportunities that present themselves. <br />County -wide Lodging Tax Application P a g e 112 <br />