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60 6: Goals – to further geotourism opportunities The following principals will guide the conservation and development of geotourism resources In Kittitas County: § Goal 1: Develop integrity of place - enhance Kittitas County’s geographical character by developing and improving the environment, agriculture, recreation, heritage, and culture in distinctive ways to differentiate Kittitas County from other areas and to engender local community pride. § Goal 2: Be market selective - encourage growth in tourism market segments most likely to appreciate, respect, and disseminate information about the distinctive assets of Kittitas County including environmental, agricultural, heritage, and cultural segments that are not as currently well known and frequented as recreational. § Goal 3: Diversify market opportunities - encourage a full range of appropriate food and lodging facilities including hotel, motel, bed-and-breakfast, home-stay, farm-stay, and campground to appeal to the entire demographic spectrum of the geotourism market and to maximize Kittitas County’s economic resiliency over both the short and long term. § Goal 4: Satisfy tourists – fully and effectively utilize social media to ensure that satisfied, excited geotourists bring new vacation stories home and send friends off to experience the same opportunities thereby providing continuing demand for Kittitas County destinations. § Goal 5: Involve the community - base tourism on local Kittitas County community resources to the extent possible, encouraging local small businesses and civic groups to build partnerships to promote and provide a distinctive, honest visitor experience and market Roslyn, Cle Elum, Ellensburg, and other locales effectively. Help businesses develop approaches to tourism that build on the County’s nature, history and culture, including food and drink, famers’ markets, artisans, performance arts, etc. § Goal 6: Benefit the community - encourage micro- to medium- size enterprises and tourism business strategies that emphasize economic and social benefits to Kittitas County involved communities including Roslyn, Cle Elum, and Ellensburg, especially poverty alleviation, clearly communicating the stewardship policies required to maintain these benefits. § Goal 7: Protect and enhance destination appeal - encourage Kittitas County businesses to sustain natural habitats, heritage sites, aesthetic appeal, and local culture. Prevent degradation by keeping volumes of tourists within maximum acceptable limits. Seek business models that can operate profitably within these limits. Use persuasion, incentives, and legal enforcement as needed. § Goal 8: Guide land use - anticipate development pressures and designate major self-contained tourism attractions, such as large- scale theme parks where unrelated to the character of place, to be sited or provided supporting services in locations with no significant ecological, scenic, or cultural assets. § Goal 9: Conserve resources - encourage businesses to minimize water pollution, solid waste, energy consumption, water usage, landscaping chemicals, and overly bright nighttime lighting advertising these measures in ways that attract the large, environmentally sympathetic tourist market. § Goal 10: Proactively plan - recognize and respect immediate economic needs without sacrificing long-term character and the geotourism potential of Kittitas County destinations. Diversify the economy to sustainable levels and adopt public strategies for mitigating practices that are incompatible with geotourism and damaging to the image of the county’s unique and multiple destinations. § Goal 11: Interpret interactively - engage visitors and hosts in learning about Kittitas County assets and encourage residents to